Any ideas, encouragement, or direction on where to go. Would this
be easier in applescript studio?
No, AppleScript Studio is mostly for writing sophisticated scripts
that act like applications. You'd still need to understand and use
InDesign's mail-merge features. Maybe it could help you to debug your
script, by executing one line at a time, but just using Script Editor
would work almost as well.
Try Apple's Applescript-Users mailing list, or InDesign's forums. The
AppleScript-Implementors mailing list is for developers who want to
add AppleScript to their applications. Unless one of the InDesign
developers is hanging around here, we probably can't help you.