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[OT] How not to treat your developers

Someone pointed this out to me today, and I hadn't thought about it before. Imagine this scenario. You've been working your butt off getting your 64-bit Carbon application ready for simultaneous release with Leopard. You have it nearly done. It's building and working, and all that remains is for Apple to clean up a few bugs. You can't wait to release this wonder when Apple releases Leopard in the second quarter of 2007. Your customers are going to snap it up.

Then Apple announces that Leopard's release is being pushed back until October because Mac OS X engineers were needed for their new cell phone, so you can just sit on your slick 64-bit Carbon application for another four or five months while Apple readies the phone. A four or five month delay in a product release isn't a big deal, right? You didn't need those revenues that much anyway, right?

Then June rolls around and, oh, by the way, that Carbon 64-bit stuff we promised last year? Bertrand nixed it. If you really want 64-bit support, rewrite your application in Cocoa.

Some people don't have to imagine this scenario because they're living it. Still boggles my mind to think Apple could do something this crummy and, IMO, strategically stupid.

Larry
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