On Nov 30, 2007 11:17 PM, <email@hidden> wrote:
> You have a certain knack with marketing spin yourself.
I certainly hope so.
>
> With due respect to ColorVision's marketing over the years, I think it has
> been features and pricepoint that have caused the majority of display
> calibrators sold to be Spyders. And the Spyder3 offers something well above your
> "technically mediocre" description as well. You might consider buying one, and
> finding out.
As much as a good ratio of features versus pricepoint it is the well
designed and approriately placed ads, and careful product distribution
that may indeed have caused the technically mediocre Spyder to outsell
its competition in the past. All of the above -product definition,
advertising and attention to channel management- count as marketing in
my book and I would say that these matters have been superbly handled.
Of course the Pantone acquisition may have improved the balance of
skills available to your competition.
As for Spyder 3, I hope it really is an improvement in instrument
quality as you say because the consumers in this market deserve some
competition.
Edmund
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