I think Apple has actually made great strides on this issue:
QuickTime 7 no longer pops the nag screen periodically and, instead,
offers a clear indication to the user what the purchase of Pro will
offer them. QT 7 has changed the solicitation for Pro purchases in ways
that seem to hit a sweet-spot for both Apple and users I think the
current method not only meets the marketing goals Apple needs to define
the value of Pro but actually *SERVES* the user by being very clear
about what the purchase buys them.
Re: Full Screen.... I can't comment usefully on the pros and cons of
Apple's approach. But, from a content author's perspective I can wire
movies (QuickTime interactivity) to play full screen. It *may* be a
concern for the content authors that users will want this functionality
free for *all* content and this *may* be a turn off for some end-users.
However, in terms of being able to offer full screen for their users,
Apple does empower the content author to accomplish this goal.
- Jon
- The opinions expressed in this email are my own and do not
necessarily represent those of my employer.-
On Jan 13, 2006, at 10:30 AM, Scott Saunders wrote:
Hi, All.
I'm sure this has been said before but it needs to be said again.
The fullscreen restriction for non-pro users of QuickTime defies all
logic and common sense. I want somebody at Apple to give a good, and I
mean GOOD reason for this. I'm a QT evangelist I suppose. I use it
because it is powerful and allows me to more than I could with any
other media platform. The disabled fullscreen, and Pro Pop-up reminder
ruins the user experience that I can potentially create . You are
tying my hands. I can understand disabling the authoring aspects,
although considering the competitive nature of desktop media at this
point in time I don't think it's a very good idea. One would think
that saturating the field with as much of QT media friendly media as
possible would be a smart thing to do. But what do I know?, I'm not a
CEO or business guy. So please in conclusion stop being so stubborn
and quit disabling fullscreen mode and adding Pro Pop-up reminders,
figure out how to do it another way. QT is my canvas and you guys are
breaking my brushes and spilling my paint.
Thanks,
Scott
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