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Application Ladders



Title: Application Ladders
Harry <email@hidden> remarked:

It's kind of interesting how Adobe approaches it's users (content producers) versus how Apple approaches it's users (content producers).
A hundred or more of Adobe's engineers have blogs to talk about/explain their respective approach:   http://blogs.adobe.com/

The blogs are useful to some extent - "we" can get some kind of insight of what is behind an Adobe "move"; that, doesn't mean that Adobe can't be just as deceptive as Apple or 5% as deceptive as Microsoft (and not put out all the facts on a given issue).

Apple on the other hand likes to play cloak and dagger games. And even give interesting messages.  I bough iLife 06 because I wanted to see how useful iWeb (versus WordPress and other blogging software) would be to teach federal government bureaucrats and NGOs workers to do their own web sites and/or web pages.

I contacted Apple because it was not very easy to do/manage more than one web site with iWeb 06. Apple's response? iWeb was made for Grandma! So apparently with iWeb 08 one can easily produce/manage more than web site! So Grandma no longer in the picture! Which is it?

So Grandma out of the picture in iWeb 08; but in the picture for iMovie 08? Or is it all about selling more Final Cut Express?


- Harry Pasternak
http://www.thousandislandsinstitute.com


Don't forget the Apple eco-system that supports third parties.  In the case of iWeb, you have a nice step up in RapidWeaver before diving into Dreamweaver.  Like a career ladder, there should be application ladders.  Apple does a nice job of this in audio (GB to Logic Express to Logic) and video as described here already but where Apple chooses not to tread, third parties do well too.

In the video arena, we haven't talked about QuickTime Player Pro as an editor when, in fact, is is.  Without references such as  "QuickTime for the Web" you'd never know how to do many of the cool things that QTPP can do which is a shame but, as they say, it's a third party opportunity.  Writing such a volume would, of course, require  pretty good access to QuickTime engineering personnel and I'm not sure that would happen.  The author of "QuickTime for the Web" (Steve Gulie), an Apple employee, had that kind of access.


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References: 
 >Re: iMOVIE 08 IS HORRIBLE (From: Harry <email@hidden>)



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