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Apple VR Tours

I would like to say that while the AppleVRTours may have some small technical issues for delivery to the web, it certainly has an example of an outstanding piece of photography and/or photoshop manipulation (The Valley Lookout).

We get so wrapped up in the technical issues of stitching and delivery on the web that we sometimes forget that we also have to deliver a interesting product in regards to photo quality and composition. Not true for all, but for most. Usually the pano is dead center in the middle of the room or space being photographed without consideration for interesting close-ups as you pan that might show texture or surprise detail such as wood post framing the window. Whether this was intentional or not, I don't know, but it is this interesting play between foreground and background that makes the pano more interesting to me.

Lighting QTVR is an difficult issue to deal with. Anyone involved in interior architectural photography knows that in most cases a scene's lighting does not translate well- on film or in digital format. Light must be manipulated to accurately depict the reality of a scene. Digital cameras get away with averaging different light sources' color temps, but the overall colors are still not true in most cases. The range between highlight and shadow must also be addressed through the use of fill of flash. Lighting woes multiply exponentially when shooting 360 degrees. I wasn't at the shoot for the "Valley Lookout" photo but I will bet there was a lot of different lighting techniques used by the photographer before Photoshop was even launched the first time. The exterior was stripped-in, but not enough of a distraction to be worth dwelling on.

Delivering an outstanding pano requires many skills. Two of these include properly exposing and composing a photograph (artistry and technical command of lighting and the camera), then properly delivery to the web or cd (coding and understanding different browsers and how they react on different viewing platforms). These skills are often mutually exclusive of each other.

Collaboration is a great way of addressing this issue. With a little "tweeking" of the technical delivery aspect I see a product that could set AppleVrTours apart from the crowd of "happy-snappers" (myself included).

Nice work positioning the camera and capturing the "emotion and mood of the space" and not just "technically documenting the space". Hopefully the html and quicktime help you get from this list will enhance your great photography product.

Jeff Jacobs
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