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Re: Carrots Vs. Sticks in Copy Protection

Or, you can implement a complete pain-in-the-ass for a registration system, and have the most abysmal customer support... and still manage to make your app the de facto standard for page layout and publishing on the Mac. :D

--Matt Judy


On Sunday, July 28, 2002, at 10:36 PM, Steven W. Schuldt wrote:

All,

Interesting thread all of this Spy Vs. Spy hackery, but I thought the best strategy I'd heard recently was the one taken by Propellerheads, makers of some of the world's most desirable cracking targets. They use their e-registration process as a ticket to the energy of the larger community using the software. Reg gets you lots of ongoing access to extras, upgrades, support, chat boards and on and on. There are Reason 2.0 cracks floating around, but what cheap chump would really want one?

Rather than playing ever more labyrinthine games with license strings, why not devise really strong ongoing support strategies that add genuine value after the sale for legitimate customers? You might even grow a little loyalty and enthusiasm out of this as frankly, if you're doing anything worthwhile, your competition is going to be much more dangerous to you in the long run than any bunch of low-integrity warez grubbers.

Not right for every piece of software, certainly, but something to think about.

- Steven
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References: 
 >Carrots Vs. Sticks in Copy Protection (From: "Steven W. Schuldt" <email@hidden>)



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