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Re: Documentation on proofing systems



> We have switched our proofing systems about a year
> ago. We use to have a high dollar, high end, dot proof
> system. We have since taken the plung and went to
> Epson Ultra chrome ink proofing, using GMG Rip. We
> have finger printed our presses and bulit device link
> profiles for our GMG Rip to produce a good proof to
> press match. 

You're doing the right thing AFAIK.

> However we are going through our battles
> trying to explain to our own sales staff and customers
> why we did this. 

1st Convince your own people, no point going further than that.

> Allot of our high end clients are
> from the old school and demand to see a hard dot dot
> proof, (example, Matchprint, Kodak Color Approval, or
> Fugi Color Art, etc.).

Dinausaurs (reprosaurs is a more descriptive term...).

> Even using the dot proof
> function out of GMG does not produce the dot that they
> are looking for. 

I say "who cares about dot: are they selling dots or color?"

I know, I know. Lot of folks are still entrenched in the belief that dots
are absolute predictors of "color". There is some truth to this but not it's
a worthless value in todays's printing and digital era, IMO. I say send your
people down to GATF for an educational experience.

> We have recently added onto our sales
> staff who have come from such places that specifically
> used these proofing systems and want answers as to why
> we have gone this route.

I can imagine their feeling of helplessness. But I would consider them part
of that Jurrassic Park I alluded to above.

> I can obviously write some
> sound answers of my own but they are looking for some
> documentation that may carry alittle more clout in the
> industry than my humble position within our company.

You can always buy studies on Color management satisfaction by GATF to help
support your contentions. I can't think of no other similar studies right
now. 

> So I am asking for some help from those authorities or
> someone who may know where I can be led to find such
> documentation as to why the industry is going down
> this path for proofing.

I'd write you a full dissertation as to why but, that would take me a lot of
time. I'd say keep an eye on what's happening with GRACoL and SWOP. Fact is
95%+ of all color separations in the US today are targeting SWOP should tell
your folks that dots are no longer the wholy grail of color management
anymore.

> Thanks for any help in advance.
> 
> Steve Lehning

Regards,

Roger Breton  |  Laval, Canada  |  email@hidden
http://pages.infinit.net/graxx


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References: 
 >Documentation on proofing systems (From: Steve Lehning <email@hidden>)



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