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Re: Documentation on proofing systems



Steve
Halftones, they should be not visible, anyway...
But color...
gariba
GRB Tratamento de Imagem
Rua Castro Alves, nº 167 conj 305
Porto Alegre, RS, Brasil.
(51) 3311 2820
On Aug 15, 2005, at 4:10 PM, Roger Breton wrote:

We have switched our proofing systems about a year
ago. We use to have a high dollar, high end, dot proof
system. We have since taken the plung and went to
Epson Ultra chrome ink proofing, using GMG Rip. We
have finger printed our presses and bulit device link
profiles for our GMG Rip to produce a good proof to
press match.

You're doing the right thing AFAIK.

However we are going through our battles
trying to explain to our own sales staff and customers
why we did this.

1st Convince your own people, no point going further than that.

 Allot of our high end clients are
from the old school and demand to see a hard dot dot
proof, (example, Matchprint, Kodak Color Approval, or
Fugi Color Art, etc.).

Dinausaurs (reprosaurs is a more descriptive term...).

 Even using the dot proof
function out of GMG does not produce the dot that they
are looking for.

I say "who cares about dot: are they selling dots or color?"

I know, I know. Lot of folks are still entrenched in the belief that dots
are absolute predictors of "color". There is some truth to this but not it's
a worthless value in todays's printing and digital era, IMO. I say send your
people down to GATF for an educational experience.


 We have recently added onto our sales
staff who have come from such places that specifically
used these proofing systems and want answers as to why
we have gone this route.

I can imagine their feeling of helplessness. But I would consider them part
of that Jurrassic Park I alluded to above.


 I can obviously write some
sound answers of my own but they are looking for some
documentation that may carry alittle more clout in the
industry than my humble position within our company.

You can always buy studies on Color management satisfaction by GATF to help
support your contentions. I can't think of no other similar studies right
now.


So I am asking for some help from those authorities or
someone who may know where I can be led to find such
documentation as to why the industry is going down
this path for proofing.

I'd write you a full dissertation as to why but, that would take me a lot of
time. I'd say keep an eye on what's happening with GRACoL and SWOP. Fact is
95%+ of all color separations in the US today are targeting SWOP should tell
your folks that dots are no longer the wholy grail of color management
anymore.


Thanks for any help in advance.

Steve Lehning

Regards,

Roger Breton  |  Laval, Canada  |  email@hidden
http://pages.infinit.net/graxx


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References: 
 >Re: Documentation on proofing systems (From: Roger Breton <email@hidden>)



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