Rich - you are missing the point here. I CAN'T fire the printer. These are
ads prepared for publication. The advertising agency is my client. We
usually don't even know who the printer is - the ads are sent to the pub.
I am not saying this is the norm. But I have seen enough examples of it -
inconsistency in output from random samples of magazines - that I can't
count on the quality of the output. I have to count on someone else to
monitor the consistency of output, and that person is probably an employee
of some unknown printer.
Mark Rice
www.zero1inc.com
email@hidden
>
> From: "Mark Rice" <email@hidden>
>
> These images were from the same magazine - random copies of the same
> magazine. I can't even figure out how the printer was able to create
> something THIS BAD! If process controls are this far out of line, what
> is the point of "fingerprinting" a press?
That's pretty extreme, Mark, but your example is not the norm. Posting that
is a bit like citing 9/11 as an example of air travel. Fire the printer
although I'm sure they were quite inexpensive.
> I will stick with proofs, which I know that I can control.
C'est la vie but your proof is not going to fix crappy printing. And I
dare say that that press run wasn't going to match your proof, either.
Rich Apollo
314-344-1144
email@hidden
www.prioritylitho.com
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