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Re: Apple lays of SciTech marketing manager



My comment on this would be no more than a casual observation: If you type
morgan simpson into google, you get no apple related hits for several pages
(then there is 1 (one)) which is 2 years old. One reasonable interpretation,
then, is that Apple are trying to get some effective traction in this area
by changing their strategy and or personnel.
Also, if the Sci tech web site was removed in the past, that must have been
under the old rule?

Tim


Dave Schroeder said:
> Apple has laid off Morgan Simpson, the Senior Manager for Science and
> Technology Markets at Apple. This wouldn't seem to bode well for
> SciTech at Apple. It appears that there may be no person responsible
> for this at Apple now (I hope I am incorrect, and further, that Apple
> hasn't decided that its normal channel staff and "Pro" marketing is a
> worthy replacement).  First the SciTech web site disappears when, if
> anything, it should be expanding; and now this. Perhaps someone from
> Apple can comment on its commitment to these markets? Mac OS X and
> related products may be great for the sciences, engineering, etc., but
> you can't expect to do nothing internally to support these specialty
> marketplaces.
> 
> Regards,
> 
> Dave Schroeder                 |    University of Wisconsin - Madison
> Apple Distinguished Educator   |   Division of Information Technology
> Email: email@hidden       |      Platforms and Operating Systems
> Pager: email@hidden | 3108 Computer Science and Statistics
> Pager: +1 800 449-4951         |              1210 West Dayton Street
> Phone: +1 608 265-4737         |        Madison, Wisconsin 53706-1685
> 
> On Friday, January 3, 2003, at 07:51  PM, Morgan Simpson wrote:
> 
>> Just before the holidays, many subscribers to this list discovered
>> that Apple's SciTech home page redirects you to Apple's new
>> Professional Markets home page. Other subscribers discovered that the
>> underlying SciTech content is still intact. This led to a series of
>> posts expressing concern for Apple's web site strategy and our ongoing
>> commitment to the science and technology market.
>> 
>> I would like to share with you a little of what we're doing regarding
>> our website presence and to assure you that our commitment to the
>> SciTech market is stronger now than it has been in many years. The new
>> Professional Markets content area is one of the steps we are taking to
>> increase awareness of Apple's targeted markets. All of our vertical
>> market content will eventually live here. We are  building awareness
>> of these pages by referencing them in our print advertising and
>> elsewhere.
>> 
>> SciTech is one of the first markets to begin the transition and
>> content is still in development. We want to retain the best of what we
>> had before while adding features and materials that make the site more
>> valuable to its visitors. Some of you have already weighed in on the
>> good, the bad, and the missing. If others would like to comment, feel
>> free to email me directly. Your thoughts and suggestions are welcome
>> and appreciated.
>> 
>> Best regards,
>> 
>> Morgan Simpson
>> Senior Manager,
>> Science and Technology Markets
>> Apple Computer, Inc.
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Dr Timothy Bates  <mailto:email@hidden>
Macquarie Centre for Cognitive Science (MACCS)
Macquarie University
Ph 61 (2) 9850 8623
Fx 61 (2) 9850 6059
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References: 
 >Apple lays of SciTech marketing manager (From: Dave Schroeder <email@hidden>)



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