Dear N.,
Thanks for your support for Sherlock.
Per our guidelines located at the following URL:
<http://www.apple.com/legal/guidelinesfor3rdparties.html>
Apple cannot allow you to use Sherlock as part of a product or company name.
You may, however, use Sherlock in a referential phrase on packaging,
promotional/advertising materials to describe that your product is
compatible with Sherlock. In doing so, you must make certain that your use
of Sherlock does not create a sense of endorsement, sponsorship, or false
association with Apple or Apple products or services and that the use of
Sherlock does not show Apple or its products in a false or derogatory light.
Also, you may use Sherlock in a domain name provided that your website only
serves as a non-commercial electronic informational forum concerning Apple9s
Sherlock technology. You must provide a disclaimer of sponsorship,
affiliation, or endorsement by Apple on your website:, e.g., "(Title) is an
independent (publication) and has not been authorized, sponsored, or
otherwise approved by Apple Computer, Inc." and a trademark attribution
notice giving notice of Apple9s ownership of Sherlock.
For more information regarding Apple9s trademark guidelines, please review
the information at the link provided above. If you have any additional
questions after reviewing the guidelines, please let us know.
John Geleynse
Manager, Software Evangelism
and User Experience Evangelist
Apple Worldwide Developer Relations
>>> From: Sherlock Developer Trufsoft <email@hidden>
>>> Date: Wed Apr 9, 2003 7:56:57 AM US/Pacific
>>> To: email@hidden
>>> Subject: Sherlock name and usage in a product name
>>>
>>> Hello
>>>
>>> I have again a question but this time it's not a technical one :-)
>>> The question is more towards Apple, and I am sure that the list will
>>> be interested to know the answer.
>>>
>>> I am planning to release in a near future a new channel for Sherlock.
>>> I would like to use as part of the product name the word Sherlock...
>>> Is it OK with Apple to use it or the name 'Sherlock' is a registered
>>> Trademark that I can't be using ?
>>> At the same time I am planning to register a domain name on the
>>> internet that will embed the name Sherlock in it... Is it ok too with
>>> Apple ?
>>>
>>> Thank you and have a great day
>>>
>>> - N.
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