Mailing Lists: Apple Mailing Lists
Image of Mac OS face in stamp
 
[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]

Re: Another blow to QuickTime

At 21:14 -0400 4/12/03, engineermike wrote: 
AsI said I don't know the details other than it appears not to be a money
issue because as we all know there's no fee for using QT.


Chances are there was a money issue. Even QT Streaming Server is free, usually the hardware and most definitely the bandwidth is not. From what I understand how these deals work is that the technology developer, in this case Apple, provide the expertise, often times the hardware and software plus exposure to the content provider through their players (remember the "Channels" in QT 4 and "TV" button in QT 5?). On the other side, the content provider agrees to, well, provide content and also give exposure to the technology developer.

In sum, it's a win-win situation. Apple/QuickTime gains exposure through big media providers, and big media providers gain more viewers once the technology is implemented and gets widely deployed.

I am not saying it's a good or bad scheme, but rather, it tends to be a common practice. You can see these kinds of agreements in the "Favorites" on Windows Media Player and Real Player.

I have no knowledge nor I need to know why NPR pulled off from the deal, but IMHO it is a blow to QuickTime if NPR was the one that pulled off. I think a similar case happened when the BBC stopped using QuickTime for their World News live stream.

Hopefully these big media guys decided to use standards like MPEG-4 in the future.
--
_ . _

   Francesco  Schiavon

   i n s t r u c t o r
_______________________________________________
streaming-server-users mailing list | email@hidden
Help/Unsubscribe/Archives: http://www.lists.apple.com/mailman/listinfo/streaming-server-users
Do not post admin requests to the list. They will be ignored.
References: 
 >Re: Another blow to QuickTime (From: engineermike <email@hidden>)



Visit the Apple Store online or at retail locations.
1-800-MY-APPLE

Contact Apple | Terms of Use | Privacy Policy

Copyright © 2007 Apple Inc. All rights reserved.