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How to prepare movies for streaming



Hi all:
 
I'd like to ask the group for some advice on how to go about setting up an editing system to produce streaming tutorial movies (something akin to www.lynda.com).
 
We have raw video/audio already in hand.  We need to efficiently move it to a streaming video format for an Apache-based webserver.  How do we move forward from here?
 
We have done a lot of investigation trying to find the best way to take raw video and edit them in Final Cut Express (FCE) and then convert them to streaming videos for a website.  However, we are wrestling with the following questions.
 
With consideration to:
a) streaming bandwidth ( our server charges additional $$ for streaming videos so we want to keep bandwidth sizes down if possible)
b) user's connect speed (dial-up vs dsl vs cable)
c) the user's platform (Windows Media Player/RealPlayer/Quicktime) in the marketplace
 
Our questions are:
 
1. What is the optimum overall format to use (we only want to work in one format) ?  AVI, WMV, MP4, MPG, MPEG?
2. What is the optimum video size (320 x 240 seems too small)?
3. As we export from FCE, what are the optimum settings to use for video and audio?
4. Do we need to do any 'optimizing' or 'conversion' after we export from FCE (we hope not!)?
5. What are the best tools to use for this entire process?
 
Any other suggestions or ways to tackle this would be muchly appreciated.
 
Thanks so much for any help this forum can provide!
 
Brad
 
 
 
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