Re: Flash Streaming

• Subject: Re: Flash Streaming
• From: David Riddle <email@hidden>
• Date: Fri, 27 Oct 2006 08:42:54 +0100
• Delivered-to: email@hidden
• Delivered-to: email@hidden

One question to answer this is "how much of a barrier is it to have the user install Quicktime?"

http://www.apple.com/quicktime/download/standalone.html

One option is to offer both for the time being and record the % of how many people opt to change to Quicktime vs. how many still stream in Flash.

You can always position it as "For premium streaming quality, install Quicktime from the link below:".

Note careful application of lovely marketing terms "premium" and "quality" to invoke desire in the viewer.


In some cases, it is a barrier but with iTunes becoming as ubiquitous as the flash player, it becomes less of an issue.
- Zav
http://goats.com/store/zoom/internet.html

On Oct 26, 2006, at 10:02 AM, email@hidden wrote:

We to are considering a move to Flash from QT.  One of the perceived
benefits is Flash player plug-in penetration is now at around 97%.
Compared to Windows Media Player plug-in at 59%, Real-Player plug-in at
56% and QuickTime player plug-in at 41%.  I would hope this results in a
wider viewing audience, which is our primary goal for streaming our content.

A drawback may be lower quality vs our h.264 encoded video, though I
would like to perform some side-by-side tests before making that
judgment.  So if a larger viewing audience comes at to high a cost in
quality, we'll stick with DSS and QT.

----- Original Message -----
From: Dave Schroeder <email@hidden>
Date: Thursday, October 26, 2006 10:07 am
Subject: Re: Flash Streaming
To: "C. Thomas Morrison" <email@hidden>
Cc: email@hidden

On Oct 26, 2006, at 9:01 AM, C. Thomas Morrison wrote:

I'm new to QTSS and new to this list server. I'm a little

curious

as to whether or not folks are considering moving from QTSS to
Flash and if there's good  reason not to.

I guess the question I'd ask is: why would you want to move to
Flash?
What are the perceived benefits of Flash for you? What are the
drawbacks (as you see it) of using QTSS?

- Dave
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