Re: AUGD: Suggestions: Swag kit from software vendor
Re: AUGD: Suggestions: Swag kit from software vendor
- Subject: Re: AUGD: Suggestions: Swag kit from software vendor
- From: email@hidden
- Date: Sat, 31 Oct 2009 03:17:24 EDT
In a message dated 10/30/09 6:15:51 PM, email@hidden writes:
A friend of mine is developing an application related to iPhones, but
not an iPhone app. This is a software program that runs on a Mac
desktop. He approached me and said he wants to create a kit for user
groups and I showed him recent ones we received from Microsoft,
Parallels, and other vendors.
I thought T-shirts, a copy of the program in a box, and discount codes
were key, but didn't know about pens, pads, etc.
However, I thought, let's see what others have to say.
So if you were designed a swag box from scratch, what would be in it?
Good question. I think that all depends on the size and interest of the group and what the company can provide. So it would help if he contacts the group first. CMUG is a small group so if they did a short movie or presentation on the features of the software that lasted 10 or 15 minutes, that would introduce the product, that would be great. It doesn't have to be Hollywood quality. On the same disk they could put a flyer that could be emailed to members so they have an idea what their software is all about and that information could be gotten at the User Group meeting or at www.softwarecompany.com.
If he then included a copy or two of the software with registration codes that could be used as door prizes, that would be handy. That could all go into a small box or padded envelope that could represent his company well. Ball caps, T-shirts, back packs, pens, mouse pads and the like are nice, but they don't make his product any better.
If I were offer a program in a box, by the time I would have excepted it, I would have gone to the web site for more information and maybe downloaded a demo copy. I would then send an email to the provider with any questions I might have and indicate if my group would be interested. Recently we were offered to show Parells to the group. I am sure that it is a nice piece of software, but to show it, our group would have to obtain a copy of Windows. None of our members use Windows, but might be demoing a program that emulates Windows might be interesting.
So, does a company who is offering a group to promote their $45 product need to wrap it in $75 worth of swag before a group would demo it? Not to a group with 100 or less people at the meeting.
Tell your friend to contact the group first. There may be no need to send a copy of his high end software to a small community MUG that has no idea what his software is about. Of course there are some people who say, "O Yea, O Yea, O Yea. Send us your stuff and it ends up in some bodies closest never to again see daylight again."
Books seem to work the same way. If a company sends an iWeb level group a book on Dreamweaver, the book sits in the local library somewhere. If a group can barely html, a book on PHP isn't going to be helpful. Fortunately O'Riely had the put a banner in your web site and they would send you a book of your choice. Our choice back was a "Missing Manuels" book or someother general Mac book that could be used as a door prize.
Rick Curran
Coastal Mac User Group
Myrtle Beach, SC
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