Re: Guidelines for color safety in color management
Re: Guidelines for color safety in color management
- Subject: Re: Guidelines for color safety in color management
- From: John MacDonald <email@hidden>
- Date: Mon, 27 Sep 2004 15:54:54 -0400
- Organization: Dodge Color, Inc.
Rich Apollo wrote:
"On to hardball - make sure that the "intermediates" see that work sent
to these printers comes out badly. Make sure that they understand that
they are sacrificing quality - for whatever reason they have for
selecting those printers. Market influence is all that will change the
situation. I'm the first to say that printers who are unwilling to make
the investments in improvement should be drummed out of business. But,
somehow these guys keep getting work.
Lastly, send all your printing to me. You'll lose weight, your teeth
will be whiter, you'll get rich, and chicks will dig you.
Rich Apollo
Priority Litho
314-344-1144
email@hidden
I agree wholeheartedly with this advice. (I'm
reserving judgment on the weight loss program, however.) I wish more
printers worked this way.
If the printer starts getting pressure from the client who is paying for
their work, maybe they'll change, or the client will find a new printer.
Either way, you at least need to show that you're submitting good files
for your own protection.
In the past, we handled a non-color managed printer by remotely
profiling their proofing device. (For some reason, probably cost, they
never want to run targets on their press(es).) This sort've worked,
although it was a press profile based on their proofer, which is weird,
and we didn't have any control over the quality control of the proofs
they made, so we were always waiting for them to complain about the color.
It wasn't an ideal situation, but it was the only way we could agree
upon because they didn't want to color manage anything. However, neither
the printer nor the client ever complained about our proofs not matching
their press. So it protected us from a liability standpoint, made us
look good to the client (because we were the proactive ones addressing
the problem), and most importantly, improved the color of the end product.
So if you have tools to do it and are inclined, you might suggest
remotely profiling their press or a proofing device they trust.
John MacDonald
Dodge Color, Inc.
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