[Fed-Talk] Re: Apple Xserve advertising
[Fed-Talk] Re: Apple Xserve advertising
- Subject: [Fed-Talk] Re: Apple Xserve advertising
- From: William Cerniuk <email@hidden>
- Date: Sun, 19 Sep 2004 13:26:04 -0400
Excellent. Keeps the slick boxes in the light so people are thinking about them and terrific industrial design.
Providing photos of Apple hardware in main stream publications gives people the visual imprint. Apple is known for its industrial design. While superficial, a good looking car sells faster than an ugly ones. That tendency is strong in servers/IT but is there and effects mind-share. I have never heard someone say 'cool looking dell box' but have heard 'ugly dell box' on many occasions.
We bring VIPs on tours of the CTO server room and frequently hear them comment on how high tech (high speed if a pilot is talking) our Army Home Page systems (Xserves, Xraid) look especially in contrast to the boxes around it.
Building a stock portfolio of mind-shares.
Respectfully,
Wm. Cerniuk
Wm. Cerniuk
Army CIO/G6/NETCOM/CTO
Technical Manager, Army Homepage
voice/fax : 877.529.5730
email : email@hidden
On 14 Sep 2004, at 12:01 PM, Dave Hale wrote:
For those of you wondering when Apple would start telling the federal enterprise market about our enterprise products check out the great inside front cover ads in these magazines :-)
XServe/IT
Computer World on sale Sept 13
Federal Computer Week on sale Sept 13
Government Computer News on sale Sept 13
Information Week on sale Sept 13
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