Re: [Fed-Talk] Some thoughts on Apple and the Enterprise
Re: [Fed-Talk] Some thoughts on Apple and the Enterprise
- Subject: Re: [Fed-Talk] Some thoughts on Apple and the Enterprise
- From: Amanda Walker <email@hidden>
- Date: Thu, 30 Apr 2009 10:07:59 -0400
On Apr 30, 2009, at 2:40 AM, Boyd Fletcher wrote:
Apple responds to what customers want if ENOUGH customers complain.
if you give up and say they aren't going to do it then you are
right, they won't.
In my several decades of being an Apple customer and developer, I've
never seen complaints work as an effective way to modify Apple's
behavior. And beyond that, each time I've seen large customers
(higher ed, government, enterprise) try to give Apple a laundry list
of stuff they "must do in order to sell to us", they've simply
shrugged and said, in effect, "look, we make great products, but we're
not going to jump through all those hoops." Not to say that the Apple
federal and enterprise don't do a great job of jumping through as many
as they can, but Apple as a company has never embraced the enterprise
market fully. They've always preferred high-feature, high-margin
consumer products, and have not been willing to risk losing consumer
appeal by meeting enterprise/gov't requirements.
So while I sympathize as an enterprise Mac user (my corporate laptop
has plenty of 3rd party software on it to make up for things Apple
doesn't ship in the box), I am not sure I agree that the problem is
that no one's complaining loudly enough. I think that in the large
scale, Apple's just saying "no" to many of these requirements :-). In
general, Apple is not a company that has ever been driven by external
requirements.
--Amanda
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