Re: [Fed-Talk] WWDC June 7-11; Mac OS X de-emphasized; Enterprise sessions missing
Re: [Fed-Talk] WWDC June 7-11; Mac OS X de-emphasized; Enterprise sessions missing
- Subject: Re: [Fed-Talk] WWDC June 7-11; Mac OS X de-emphasized; Enterprise sessions missing
- From: Dave Schroeder <email@hidden>
- Date: Wed, 28 Apr 2010 12:21:10 -0500
On Apr 28, 2010, at 12:03 PM, Pike, Michael (IHS/HQ) wrote:
> Adobe did it once. I just think they may do it again.
>
> I hope I am wrong on os x future. I will tell you I bought CS5 master collection. And i bought the windows version because I know it will be updated and supported. I can boot into windows on my Mac or use vmware. If I have the Mac version I can't use it in windows.
>
> I hope I am wrong but apple has changed and no os x Ada sort of shows that os x is now the parent that put them where they are, and apple is sending that parent to the retirement home.
>
> Last I read the iPhone is responsible for 40 percent of apples revenue. They aren't going to throw away Mac yet, but as it becomes less and less lucrative (by dropping support, not pushing developers to develop for it) it may become the next killed product.
>
> Again i hope I am wrong.
You don't have to hope you're wrong. If I may be blunt, you *are* wrong. ;-)
iPhone OS products are responsible for an increasing percentage of Apple's revenues and profits, but Apple is carefully using iPhone OS to drive Mac OS X adoption and development as well. E.g., why do you think Xcode and ObjC is the development environment for iPhone OS? Once developers pick up that ecosystem, they can -- and do -- develop for Mac OS X as well.
I don't agree with the strategy, but Apple shifts the focus of WWDC from year to year: this year it will be all iPhone OS all the time, and next year it will be 10.7. This is how they've been rolling with WWDC since about 2002. They *could* keep the Enterprise tracks alive at WWDC each year, instead of having that feel like Apple's bastard stepchild.
But the reality is that Apple is a consumer company whose products just happen to fit into some enterprises. In order for Apple to become a true enterprise provider, they would really have to shift priorities significantly, and that would come at the expense of other priorities and markets...unless they about doubled the size of the company. And they are growing, so anything is possible...
- Dave
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