Hi there, In ecommerce, though there is no paper white to match, we still must use light boxes to color correct to product samples, among other things.  My company uses 5000K dimmable light boxes (and ambient lighting), while our monitors are calibrated to D65 (since we correct in sRGB or Adobe RGB).  I just met with a client who changed their light boxes to be at 6500K for ecommerce and was surprised.  I wanted to check in with the ColorSync community and hear your opinion on best practice.  Thanks in advance for your time and consideration. Very best, Jeff -- Jeff NovaChief Executive OfficerColorhythm jnova@colorhythm.comMain: +1 415-399-9921Mobile: +1 510-710-9590Fax: +1 415-399-9928 1015 Battery Street, Suite CSan Francisco CA 94111http://colorhythm.com Please consider our environmentbefore printing this email Colorhythm is a certified Green Business:This electronic mail and the documents accompanying it are considered trade secret, confidential and/or proprietary by Colorhythm LLC. This information is intended for use by the individual or entity to whom this e-mail is addressed. If you are not the intended recipient, be aware that any disclosure, copying, distribution or use of the contents of this information is prohibited.