Re: Thinking about shareware prices... (was a question about NSDate inside userDefaults)
Re: Thinking about shareware prices... (was a question about NSDate inside userDefaults)
- Subject: Re: Thinking about shareware prices... (was a question about NSDate inside userDefaults)
- From: Bill Cheeseman <email@hidden>
- Date: Thu, 08 Jan 2004 06:08:34 -0500
on 2004-01-07 10:09 PM, Alex Rice at email@hidden wrote:
>
Here <http://www.dexterity.com/articles/registration-incentives.htm> is
>
an article that recommends using both time-based and feature-based
>
incentives, and how to do manage the buyer's perceived risk/benefit.
Interesting article.
One thing we've done that he doesn't discuss is to increase the price
periodically. Maybe this only works for a specialty product, but that's what
ours is. When we introduce a new version with a substantially increased
feature set, we bump the price up -- but only after 60 or 90 days,
announcing it in advance, of course. Shortly before the effective date, we
remind people of the upcoming price increase. We always get a rush of sales
just before the increase, and so far we've still gotten sales after the
increase. Of course, you can only do that a few times. So far, registered
users have gotten all upgrades free, but that won't last forever.
--
Bill Cheeseman - email@hidden
Quechee Software, Quechee, Vermont, USA
http://www.quecheesoftware.com
The AppleScript Sourcebook -
http://www.AppleScriptSourcebook.com
Vermont Recipes -
http://www.stepwise.com/Articles/VermontRecipes
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