Re: The AmeriCentric unicorn
Re: The AmeriCentric unicorn
- Subject: Re: The AmeriCentric unicorn
- From: Peter MacLeod <email@hidden>
- Date: Wed, 13 Mar 2002 14:14:04 -0800
At 4:30 PM +0100 3/13/02, Henrik Holmegaard wrote:
David wrote:
There is no such beast in the wide world as 'EuroStandard'.
Correct, the term is EuroScale...
Well, it was under the letter 'E', and up to 'S' I was actually OK,
right ? ... -:).
Okay, EuroScale may be an AmeriCentric title for ISO 12647-2, but your idea
that JapanStandard is just another name for the same thing (wouldn't it be
less elitist to call it AsiaStandard?) does not make sense, as the profiles
for the two contain differing ink colors.
Got a little carried away with a the nice semiotic deconstruction of
printing standards. But I still think the basic analysis is right,
there is an unarticulated concept floating around that there is one
and only one printing standard, and the rest is what the natives do
in distant parts of the world, so best label those other practices
by the general anthropological region in which they have been
observed.
Then again, there are some regions in which some guy cooks up
the ink in a vat behind the printing plant ;-)
The problem with this is that it isn't helping the move to a concept
of the printing process as a device independent target. So I take
stabs at the 'SWOP is the standard' notion from time to time to see
if I can find an angle that opens cracks in the perception of what
targetting a press comes to.
I remember having a conversation with a pressman who was running
a test job for me, and he went on about the nonsense of standard
conditions, and how they were just a fantasy of "academic guys."
I'm sure you could explain this away as yet another example
of U.S. anti-intellectualism ;-) , but is the situation really
so that much different in Europe? ISO 12647-2 was published in
1996, but people have been printing in Europe for a bit longer...
I agree with your earlier comments about SWOP. The TR001
conditions are for magazine printing on that nasty web
stock, but designers and prepress people in the U.S. are
mostly ignorant of that fact. You've indicated in the past that
in Europe there's a bit more education about printing conditions.
Do you think that the average software user would
understand an "ISO 12647-2 Positive Acting Type 1" profile
better than a "EuroScale Coated" profile? It does have
more information (that profile really is type 1, not type
3, as I remember) but I wonder how many people know what
it means.
--Peter
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