RE: Searching for U.S. Newsprint profile
RE: Searching for U.S. Newsprint profile
- Subject: RE: Searching for U.S. Newsprint profile
- From: Dennis Dunbar <email@hidden>
- Date: Thu, 1 Nov 2007 13:25:05 -0700
One of the very few benefits to the media consolidation that has
happened in the US is that with their increased size comes increased
need for standardization.
A few years ago I was working on a newsprint ad campaign for a movie
that was about to come out. Living in LA I looked up the info for the
Los Angeles Times and with a few calls found myself talking with
someone in their prepress department. Turns out the Tribune Company
which owns the Times and many other papers had standardized their
presses and created a profile for them. The person I spoke with
emailed the profile to me and amazingly the end result was very good.
So my suggestion would be to call some of the papers you'll be
dealing with and see if they have done something like that. Sure
beats guessing.
Dennis Dunbar
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