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Re: Sal
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Re: Sal


  • Subject: Re: Sal
  • From: Phil Stokes <email@hidden>
  • Date: Thu, 17 Nov 2016 12:48:14 +0700

While I’m as disturbed as everybody else about this, I’m quite certain that Apple’s strategy within the next 5 years or so is to phase out the mac as we know it.

Apple don’t want ‘pro’ or power users. They want to make closed appliances that are basically gateway devices to their subscription services. They’ve already given up the ‘creative’ crowd; Microsoft’s recent venture into hardware and Apple’s pathetic ‘hey, have a touch bar’ response is exactly what it appears to be: conceding a market that Apple are no longer interested in. I’m sure they’ll keep making ‘chiclet’ computers like the MacBook and the pretend ‘MacBook Pro’ for a few years yet. That’s a $5bn revenue stream and a lot of capital assets they don’t want to just abandon.

Apple recently did a deal to supply thousands of Macs to IBM. I’m sure that’s a great way for Tim and his logistics team to clear out dead stock and manufacturing processes ahead of schedule. 2020 perhaps? It’s no surprise to me that the latest MBPs are basically the same as the old MBPs. It’s time to use up as much of the component stock as they can.

It appears that Apple's view is if you want something more powerful than your iPhone, then the iPad Pro is it. iOS will get multi-user accounts and probably a few other ‘computer features’ (like a file browser) over the next couple of years. I can only assume this is the eventual role for APFS. Basically, anything that Tim & Co. think consumers need on a portable computing device will be tacked on to iOS. Those who want an actual computer, a shrinking market of which Apple have a declining share (and interest in) can go to Linux or Microsoft.

As I’ve said before and will no doubt say again, until there’s someone in charge at Apple who’s actually a computer geek, this is the future. I quite like the look of those Surface Studio’s, though I’ve no idea how to write code or scripts for one. Dust off my Python books, I suppose. 


Best


Phil



On 17 Nov 2016, at 11:27, Rick Gordon <email@hidden> wrote:

What I wrote:

-------- Original Message --------
Subject: A Plea to Maintain AppleScript and Automation Technologies
Date: Wed, 16 Nov 2016 19:24:39 -0800
From: Rick Gordon
To: Tim Cook <email@hidden>


Dear Tim,

SUMMARY:
The dismissal of Sal Soghoian from his position at Apple has the AppleScripting world fearing that Apple is in the process of abandoning — and not further developing — existing automation technologies. We NEED those tools, and they are perhaps the last reason many of us continue to use Macs.

BACKGROUND:
I have been a Mac user since 1989 — never owned a dedicated Windows computer. (I've also had many iOS devices since the iPhone 3G.)

Most of that time has been within a focus of print graphics and, more recently, also web and ebook technologies.

Having brought a UNIX background from school, I was comfortable with working within Terminal, and using the technologies there that were not available within the GUI.

I've been scripting Mac applications (and equally as important, BETWEEN Mac applications) since Userland Frontier came out, and then AppleScript nearly since its inception. Inter-application scripting is what has set the Mac apart from any other platform option for over 20 years.

While for many years, the Mac had no peer for graphics programs, that has not been the case for some years. The Adobe applications have made a switch to Windows an easy choice for many Mac users, since they had functional parity — EXCEPT for AppleScript, because AppleScript allows you not only to script within the narrow Adobe ecosystem, but also out to the OS, Finder, the shell, and other scriptable applications. To a limited extent it is possible to script even unscriptable applications, though much less reliably.

Since QuarkXPress was the first application to be deeply scriptable, InDesign, to compete, matched and exceeded that, and (to a lesser extent, for the most part) many other applications have taken on being scriptable. For many of us, it is a critical, 100% essential tool in our arsenal.

THE ISSUES:
Robust and supported scripting and non-GUI-based automation technologies are critical for the work that we do. That includes inter-application scripting outside of the Adobe ecosystem.

We use hundreds or thousands of AppleScripts that have been developed over nearly 20 years. Legacy support (or at the very least, flawless translation to any superseding technology) is essential. Things seemed to be moving in a good direction with ASObjC and _javascript_ Bridge.

Professional-level hardware has taken a back seat (to put it kindly) over the past number of years, and the existence of equal or superior (and advantageously, modular) hardware running Windows, with it's infinitely greater amount of professional-level applications looks more and more appealing.

Robust AppleScript and non-GUI-based automation technology is literally the last real advantage that Apple has left for professionals. PLEASE don't back off of your commitment to it. It's what keeps us here.

Thanks for listening,
Rick Gordon

-------------------- On 11/16/16, 7:17 PM John Day said:
Everyone who is subscribed to this list should be on Twitter, Facebook, email, etc. asking Apple to reconsider. Right now.

John Day
___________________________________________
RICK GORDON
EMERALD VALLEY GRAPHICS AND CONSULTING
___________________________________________
WWW: http://www.shelterpub.com
Do not post admin requests to the list. They will be ignored. AppleScript-Users mailing list (email@hidden) Help/Unsubscribe/Update your Subscription: Archives: http://lists.apple.com/archives/applescript-users This email sent to email@hidden
References: 
 >Sal (From: "Stockly, Ed" <email@hidden>)
 >Re: Sal (From: Jean-Christophe Helary <email@hidden>)
 >Re: Sal (From: Brian Christmas <email@hidden>)
 >Re: Sal (From: Rick Gordon <email@hidden>)
 >Re: Sal (From: John Day <email@hidden>)
 >Re: Sal (From: Rick Gordon <email@hidden>)

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