Re: Simplicity Shootout
Re: Simplicity Shootout
- Subject: Re: Simplicity Shootout
- From: Randolph Marshall <email@hidden>
- Date: Tue, 02 Jul 2002 14:01:46 -0400
On 6/26/02 5:44 PM, Jonas Povilas Skardis wrote:
>
When the iMac debuted, Apple did a commercial called "Simplicity shootout"
>
that featured a 35yro MIS guy vs. Johann, the 7yro boy (Johann was assisted
>
by brodie, the dog) the object? To get a computer out of the box and on to
>
the internet.
>
>
Johann and the iMac were on in 7 minutes and the 35yro guy and his HP were
>
out of the box and onto the internet in 37min.
>
>
Great ad. And it's still around.
A colleague on this list sent the link. Thanks.
After watching the movie I agree it was a great ad. It is also unfortunate
that I and many other people never saw it when this was released. What was
done with it? Who saw it? What good did creating that fine production,
which btw is a promo piece at three minutes and thirty seven seconds - not a
commercial, if no one saw it?
A shorter version of an ad like this which is updated and had a link to a
longer one (that was done in Windows Media and Real Player) would be helpful
in converting the other 95%. As would similar videos that show how you can
use Virtual PC and other side by side comparisons.
My best,
Randy Marshall
Pres., CarolinaMUG.com
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