Re: NEW Mac System deal for members
Re: NEW Mac System deal for members
- Subject: Re: NEW Mac System deal for members
- From: "Daniel M. East" <email@hidden>
- Date: Tue, 23 Dec 2003 10:09:24 -0500
- Organization: Mid-Atlantic Macintosh User Groups Team (MaMUGs)
Hi Joe,
Sure thing...The idea is two-fold. Resellers get a "value-added
incentive" for their customers by offering the membership (depending on
group) on any new sale and the group can offer this in their flyers,
advertisements, email lists, etc. for other potential members and local
businesses.
It is just what it says it is; if you purchase any NEW & current Mac
system (iBook, PowerBook, eMac, iMac, G5) and bring in your original
receipt as a NEW member, you can get up to a free year of membership to a
user group.
Each group should find what is appropriate to their own needs and
methods, however, we have found this to be hugely successful. The
resellers, retailers (esp. CompUSA and MicroCenter) love it since they
can offer something that isn't on the PC side as an incentive and the
groups can promote themselves with the offer which also helps the
awareness of user groups in their own areas.
Although it sounds like a lot, the free year is a great option. According
to some local "mom and pop" resellers, it really makes the difference as
people don't feel like they are venturing out alone into the Mac universe
with nothing but their store's say-so. I found my first user group via a
local reseller and we continue that great relationship today with this
offer for several MUGs. The reseller may be more willing to post UG
promotional flyers and participate in activities given that they then
have a visible role. This is great if your UG names a specific reseller
that is close to you, however, my feeling is to BOTH name that one and
make it available to any Apple reseller in any given area. Even catalogs
and online resellers. I think everybody wins.
So far, again, it has been very successful all the way around. I hope
this is helpful.
Cheers,
d
_____________________________
Wishing you a wonderful holiday season from:
Daniel M. East, President
The Mid-Atlantic Macintosh User Groups Team (MaMUGs)
Member, Apple Consultants Network
email@hidden 7
http://www.mamugs.org
iChat/AIM/AOL: MaMUGs Team
Providing camaraderie, cooperative programs, collective efforts,
continuous support, community events, training and knowledge sharing for
Apple and Macintosh User Groups 100% free of charge.
Joe Ferguson at email@hidden sent the following message on 12/
23/03 at 9:07 AM:
>
Hmmm... could you spell that one out Dan? It sounds pretty interesting.
>
On Dec 23, 2003, at 7:54 AM, Daniel M. East wrote:
>
>
> - Bring in the receipt from any NEW Mac system purchase within 90
>
> days
>
> and get either 6 months or a full year FREE. (GREAT incentive for
>
> resellers to offer as well which opens up the communication with them
>
> as well)
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