Re: Apple's International Image
Re: Apple's International Image
- Subject: Re: Apple's International Image
- From: Karan Misra <email@hidden>
- Date: Fri, 14 Mar 2003 14:10:31 +0530
- Resent-date: Fri, 14 Mar 2003 19:51:31 +0530
- Resent-from: Karan Misra <email@hidden>
- Resent-message-id: <email@hidden>
- Resent-to: Digest <email@hidden>
Hi Amaya,
These hard facts of the economy have been accepted by other companies
like Microsoft, Intel, etc. See, for instance, that the Pentium 4 was
introduced in India first. Microsoft also offers Windows XP for exactly
the same price that it comes in USA for. Also, serious companies like
Microsoft, Intel, Sun Microsystems and Compaq (and many more) are
making heavy investments in India (because they know of the potential)
and they are setting up their own retail outlets like the Apple Stores.
I do own a Compaq Armada 110 notebook and I took it to one of Compaq's
outlets once and I found it to be lavishly built and very spacious.
This is I think one of the reasons why Microsoft is giving such a free
reign to Apple: after all, they are making great software for Mac no
doubt (I use Microsoft apps a lot) and they are not saying anything
towards Apple's Switch campaign. They are even advertising Microsoft
Office v.X for Mac.
They are doing this because Apple is hardly competing with them for any
market share. Apple is only competing with them in the small and
saturated US market while Microsoft really earns its revenues from
Asian countries where the number of computers in homes is still 0 or 1
and is increasing rapidly. For example, in India, people find it absurd
to have more than 1 computer at home, while in the US, they may have
one for each member of the family networked together.
I don't know why Apple doesn't realize this. Other companies earns
about 70-90% revenues from abroad.
Karan.
Mac OS X Mac User Group (MXMUG)
AIM/iChat: kkcorporation
Homepage: www.karanmisra.com
On Friday, March 14, 2003, at 02:40 AM, Amaya Gergoff wrote:
Hi Karan,
I have made this point several times here, regarding latin america
situation, witch is pretty much the same.
Was told that International market represent 43% of Apple's revenues.
This is almost half. And maybe this is "dangerous".
What will happen if one day international market is bigger that local
market, will Apple be happy, this will mean that Apple have took care
of us, will local market happy with this, will be a correct balance in
Apple new goals in terms of international-national priorities?
If Apple support better International market, that could happen on the
next corner, why?, because what you said, we do not have our markets
saturated yet, and yes even if international economies runs as an
important issue, we need to progress and sooner or later we will have
to make the decision on what computer buy. So if Apple suddenly have a
bigger demand on international fields and then bigger revenues, how
"all the system" will react.
So in one hand I think this could happen slowly but with out to much
help from Apple (kind of what is happening), and at the other hand if
they decide to take the risk and really approach to the international
market, no just few countries, or like by baby steps, Apple would need
to re-think a lot about many issues.
Is Apple prepared to re-think all their strategy? is local market
prepare to accept that maybe international market is more important
for Apple at that point?
Amaya
On Thursday, March 13, 2003, at 03:40 PM, Karan Misra wrote:
Subject: Apple's International Image - the 1% market share
Dear friends,
For this discussion I'd like to invite people living outside the USA
where the Mac market share is not even 3% but is rather close to 1% by
recent estimates from CNet News.com.....
....Now, the big question would be as to "why someone would like to
live
with a Mac in such places?". I'm afraid here, ease of use is not
enough
to persuade most of the crowd to even have a look at another platform
with the disadvantages of owning such a machine outweighing the
advantages. Here, Mac dealers or users can only make a limited effort
on calling people to our platform of choice and if any difference has
to be made it has to be by the company behind all this. Microsoft,
Dell, Compaq, Toshiba, IBM, Sun Microsystems are some of the companies
that have a very strong influence on the Indian tech market and they
do
this by asserting their presence, advertising and building stores and
chains of resellers.
If there is any Apple employee reading this who thinks he can make
something happen should heed my advice: Asian countries have far from
saturated markets unlike USA (where it is basically impossible to sell
computers anymore because of the economy and the saturated market) and
there is huge scope for investments here considering that most of
Apple's revenue comes from "abroad".
Would appreciate if other Mac users would share their opinion on the
same.
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