User Groups and Apple Stores
User Groups and Apple Stores
- Subject: User Groups and Apple Stores
- From: Lorene Romero <email@hidden>
- Date: Mon, 06 Dec 2004 17:50:15 -0800
Hi Barbara,
Santa Rosa, CA just opened one of the new mini stores in October. Naturally,
as my timing always is, I was unable to attend the opening because I was in
Florida.
I was in there the other day, boy is it small. The place only has iPods,
Powerbooks and some software and accessories. There is no training room,
only 4 chairs near the genius bar in the back of the room.
When I was in there they asked me for NCMUG brochures to put in the drawer
to give to customers. I did not approach them about it. They said people are
coming asking for the local user group and although they send them to our
website http://www.ncmug.org/ they wanted to be able to hand them something
about the club.
They asked if there was anything they could do? Such as a presentation at a
meeting (boy were they shocked when I mentioned our meetings were already
booked until June '05), AND apologized for not being allowed to offer
discounts. Again I did not approach them about this.
I told them I understood that it was not them but Apple Policy. Keep in mind
folks that Apple does not provide User Groups with discounts, the best we
can do is shop from the MUG store with the discount code that is sent out
monthly via the User Group Bulletin.
What struck me was their support and concern. They were floored when I told
them that our CompUSA has giving us rooms each month to run about 6 SIGs and
they offer NCMUG members a 15% "above cost" discount. This is much higher
then a 15% off discount. Our members save their annual membership dues time
and time again by shopping at CompUSA in Santa Rosa. Oh and this CompUSA
puts in an $800 a year ad in our newsletter. Now that is support.
The moral of the story.... It is all about relationship building and
understand the Apple store have a strict NO DISCOUNT policy. When is the
last time you saw a Apple product "on sale"?
Hope this helps -Lorene
-- Lorene S Romero
************************
email@hidden
President
North Coast Mac Users Group
Santa Rosa, CA
http://www.ncmug.org
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