AUGD: Re: Apple Eats Little Girl
AUGD: Re: Apple Eats Little Girl
- Subject: AUGD: Re: Apple Eats Little Girl
- From: List Account <email@hidden>
- Date: Tue, 18 Apr 2006 03:30:33 +0200
I am amazed at some of the callous responses I have read on this list to this
incident. I am glad I am not a customer or child of any of the people who have
said a company needs to put itself before its customers; without its customers a
company is nothing, and the best way to chase customers away is to put a rabid
Rottweiler in reception... or to electrify the front door.
I asked my girlfriend about the issue. She's a lawyer with many years experience
of working as a PR specialist. "It's a bit of overkill really, isn't it? I'd be
more worried about the state of this company's PR department though, they
clearly aren't doing a good job."
At least Apple have acted quickly once the incident became public knowledge.
Funny how companies always do that just after the press get involved... but
reports state they have had a meeting to discuss how they will react to contacts
from children in the future. Hopefully a few heads were banged together. Hard.
Any legal system that creates a situation where refusal to accept letters from
customers is the norm is good for nobody. Corporates learn less about what
customers want and may even find their products create new markets for others to
profit from (eg iPod Accessories) rather then they themselves; customers feel
ignored and unvalued, they don't feel respected, and as a result will be less
likely to pass on any good news about Apple.
And any company that cannot react to client contacts more imaginatively than
this - particularly when they claim to do things differently, imaginatively,
creatively - has to be pitied if this one dimensional response is all they can
manage.
Nigel MacGeorge
Basel MUG
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