AUGD: RE: Keynotes downloadable from iTMS
AUGD: RE: Keynotes downloadable from iTMS
- Subject: AUGD: RE: Keynotes downloadable from iTMS
- From: email@hidden
- Date: Fri, 13 Jan 2006 07:08:35 -0500
Nicholas said:
> Which I found rather surprising when you consider
> Apple have the best "downloadable" video
> distribution service out there in the form
> of the iTunes Music
Very true.
Apple is a company that obviously takes great relish in
going against the traditional rules of customer
relations -- intentionally limiting access to their
resources to an elitist few. Those on this list are
well warmed knowing they're among that elitist few.
I had a number of inquiries and questions in email
from Mac users wanting to see the Keynote (and other video
like trailers) but were unable to. Few people will go to
heroic measures just to see Steve Jobs.
One particular writer had gone through a software
update before he could even load the required QuickTime,
then go through the (50mb) download and upgrade of
QuickTime only to be unable to open the Keynote because
it just sat there spinning and spinning never beginning.
Others write to ask if there are smaller versions of
movie trailers and other 'rich' media offered because
Apple has now raised the sizes of such, no longer offering
the 7 to 15 megabyte versions.
Recently, one such inquiry prompted me to visit the
movie trailers page at Apple -- only to find the
inquirer was right. Most all the trailers require the
latest QuickTime and very few of them are under 40mb.
Testing a number of them, I found that now, at least in
the ones I tested, as much as half of the trailer is
taken up with ads and production credits before the
trailer even starts.
I've also had a slew of questions on how to preserve
QuickTime Pro when upgrading -- the upgrade knocks out
the paid Pro package, requiring the user to purchase
it again.
As an example of up-side-down marketing, the arrival page
for dot-Mac is broken. All you get is a broken graphic
icon. Apple believes this will make viewers get the
needed software to load the page. Unfortunately it doesn't
work like that. On the web, broken icons say: "Go away...
this page is broken."
I didn't download the necessary software because, above all,
I couldn't justify wasting my time. Besides, my QuickTime
Pro software is more useful to me than seeing Apple's
glitzy web pages, or the keynote.
There are companies that intentionally limit their own
potential market to the thin, elitist 'cream' at the top --
Bottom line: it's okay to run a business like this,
particularly encouraging people to upgrade and buy the
fastest connection and latest software/hardware.
But don't ask why Apple can't top more than 2% of
the computer market.
That's the only segment they care to have.
:-)
Fred
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