Re: AUGD: BluRay at the movies
Re: AUGD: BluRay at the movies
- Subject: Re: AUGD: BluRay at the movies
- From: Allen Emory <email@hidden>
- Date: Sat, 10 Nov 2007 13:48:49 -0500
On Nov 10, 2007, at 11:52 AM, email@hidden wrote:
A long time ago I worked at a movie theatre (yes, they used the
English way of spelling it). The new movies arrived on Monday's.
We'd run them that night after the place closed to confirm that
their weren't any tears in the film.
How fun was that!?! I'm envious of that memory.
I was wondering. if BluRay is soooo Hi Def with great sound and
bright colors, is the movie industry planning on changing over to
this technology?
BluRay and competing HD-DVD are in a format war a la Beta v. VHS war.
A guess would be blu-ray to win but what do I know, I thought USAToday
would never be a viable newspaper. :-D
Either way, I don't think this will be the way first run movies at the
theatre or theater will be distributed. After some personal research
several years ago, the industry is moving towards a digital
distribution system but seem to be having difficulty. Big challenge is
digital projectors aren't up to the job and are expensive for the
quality needed. Also, the are a lot of theater screen out there, that
= a lot of digital projectors, the film projector are all paid for.
(follow the money)
However, we Mac users are familiar with an app called Final Cut Pro.
Not that FCP is the panacea for the movie production business, but it
points to the business types of the movie world that editing solutions
cost can be driven down with the right tools. So, expect a rise in
movies being produced digitally and "printed" to film for
distribution. This is already quite common - think Toy Story, but,
live action is also be "filmed" with digital cameras .... I think
directors and cinematographers are quickly coming up to speed on
digital cameras and production.
So, the production end is going digital, the distribution end is going
to take a much longer time (few cameras vs. a lot of projectors).
Interestingly - the same conundrum happened with color movies. Many
tend to think of Gone With the Wind and the Wizard and Oz as heralding
the color era movies. And in many ways there did, but, color movies
were available for use 10-20-30 years earlier. It took some time for
theater owners to purchase new projectors and for "standards" to be
decided.
I took a bath in my "Dodo's for Dinner" investment and don't want to
repeat that experience. I mean, should I sell my Kodak and Fuji stock?
if Kodak and Fuji don't change their business models, (they are,
Kodak has already ceased production of B&W photographic paper) then
dump the stock :-D
Gary Kampel
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