Re: AUGD: What's your answer to "why join a MUG?"
Re: AUGD: What's your answer to "why join a MUG?"
- Subject: Re: AUGD: What's your answer to "why join a MUG?"
- From: "Cheryl L. Smeed" <email@hidden>
- Date: Sat, 13 Jun 2009 08:49:12 -0400
Yes, we have a great relationship with our Apple store. We all know each other by name. We encourage our members to buy there in person rather than online, etc. They said it's Apple's policy that they cannot promote MUGS. Maybe some of the stores have decided simply not to honor that policy.On Jun 13, 2009, at 8:07 AM, Gary Kampel wrote: Many stores do support local User Groups. Its on a case by case basis.
Remember that their primary focus is to (1) make sales, and (2) help their customers use what they've purchased.
If you have a history of supporting your local Apple Store they would probably be more amenable to supporting you.
Do you guide your members to the Apple Store for purchases of hardware and software? Or do you look for the "best deal" that might leave the stores out of the equation?
Do you counsel your members to avail themselves of the Genius Bar? Or is one of your club officers the local guru that travels house to house in search of Mac problems that they will fix (for a nominal fee)?
Its all about relationships.
What have you done to consistently show them that you're on their side? Not for a month, but for much longer?
Do you give the free ad space in your newsletter? Or post a link prominently on your website?
Do you organize club field trips to the local store (with the managers awareness and permission) to promote the stores to your members?
My Mom always said, "To have a friend, be a friend."
If you won't scratch their backs, they may not be so inclined to scratch yours.
Gary Kampel
--
"You are never given a wish without also being given the power to make it come true. You may have to work for it, however." -- From Illusions: Adventures of a Reluctant Messiah by Richard Bach
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