AUGD: How we found new members
AUGD: How we found new members
- Subject: AUGD: How we found new members
- From: Jerome King <email@hidden>
- Date: Sat, 30 Jan 2010 05:25:25 -0500
Our Macintosh User Group is located in a winter vacation / winter home area so there is a great influx of people between November and late April. We have 2 (small sized) Apple Stores within 15 mies BUT they won’t lead their customers to us.
Each year, during season and long before there were Apple Stores, we run a set of ten 3 hour courses over 10 weeks during high season for our members. This URL <http://web.mac.com/naplesmug/2010Classes/> shows the 2010 activity. We complement the Apple Store's training. This has attracted new members but via Word of Mouth from existing members.
This year, as an additional approach to locate Mac users we approached the local newspaper and proposed doing a Mac focused, bi-weekly column answering Mac Questions from readers. There are tons of PC focused columns, but few on Mac. The newspaper agreed and we started with the 1st column on 1/1/2010. Here are the URLs of the 3, so far articles.
Introduction <http://www.naplesnews.com/news/2009/dec/31/mac-411-mac-minded-find-your-topic-here/>
Hard Drive Space <http://www.naplesnews.com/news/2010/jan/14/mac-411-clearing-crowded-drive-not-just-drag-and-d/>
Visitors / Guests <http://www.naplesnews.com/news/2010/jan/28/mac-411-guest-account-and-visitor/>
The response has been mind-blowing. It has been 28 days and we have gained 102 new members. Our classes are oversubscribed at the room limit of 50 students.
By the way, we meet weekly for a 1.5 hour Q&A session. Ask any question and we will try to answer it. The meeting is open to anyone. We have had twice the number of attendees at each meeting since our newspaper kickoff. We are overflowing the auditorium we use.
In addition, we have an email based Discussion Group that keeps the snow birds involved when they are back at their summer residences
JWK analysis. Have a good offering (like our classes and weekly meetings) and use new methods to reach out.
Jerry King President Naples MacFriends User Group (NMUG) Naples, FL |
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