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The Small Developer
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The Small Developer


  • Subject: The Small Developer
  • From: Jason Moore <email@hidden>
  • Date: Sat, 22 Jun 2002 01:45:00 -0500

Hello all! I just finished glancing over the 30 some odd digests that had been piling up in my DevList folder in mail (i have them auto dumped into their own, nicely searchable folder), and i noticed (how can one not) the thread about protecting software with keys. Don't worry, i have no intention of re-opening that can of man-eating worms. I would however, like to pose another question of great interest (to me anyway)...

What i'd like to know is what it takes to become a successful small software developer. First, let me clarify what i mean by 'successful'. Successful to me is defined as making enough in revenue to cover any relavent expenses and be able to pay the developers a decent salery (say, around, $40,000 a year). Is there some critical mass a small developer would need to achieve to reach this sort of goal? Can one person do it? Do you need a 2 person company? 6 person? 12? What? (let's assume that the software these people develop is of the quality people expect from a Macintosh program, and that it does either fill a void or differentiate itself from competetors enough to be viable)

What i'm looking for is not on advice, but also some numbers. Not exact numbers, but something. I have yet to find any hard data to be able to size up the 'small business' developer in terms of how well they do. What kind of numbers (users that register, support requests, etc) should a budding small mac company expect? How do you find that balance between charging enough for your software to be profitable and charging so much that you start turning away most people because your program is expensive and doesn't have a well known brand plastered on it?

Some people write programs just because they need it and then give it away to be nice and help out the rest of us, others (like myself) would like to make some money doing it (so as to avoid the need for a horrid retail job to pay the bills, and just maybe the ability to pay for school without the need for loans). Am i nuts here?

Thanks in advance,
Jason
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