The EuroStandard unicorn
The EuroStandard unicorn
- Subject: The EuroStandard unicorn
- From: Henrik Holmegaard <email@hidden>
- Date: Wed, 13 Mar 2002 10:49:16 +0100
"Dimitris Tsiambouris" <email@hidden>
1. We do know SWOP standard, we do know ISO 12647-2 standard. Where are the
specifications of this mysterious (but very popular in Europe) Eurostandard?
As FOGRA politely points out, 'EuroStandard' is just Adobe's in-house
term for ISO 12647-2.
There is no such beast in the wide world as 'EuroStandard'. It is a
US myth created by a US notion that the printing world is the world
of SWOP, and for the remainder somehow only regional names apply,
hence 'EuroStandard' and I guess what sometimes crops up in my system
ICC profiles folder as 'Japan'.
Or in other words the 'SWOP' as standard versus 'Euro' / 'Japan' as
regional practices dichotomy is the cultural product of a single
market of 250 million people which is so big that when it makes
software it forgets that there are even bigger markets in other parts
of the world. The idea that created the 'EuroStandard' versus 'SWOP'
naming scheme is that this is easier for the user to understand, but
which user?
Never design a naming scheme for a single market and then embed the
naming scheme into a cross-market product. It creates endless
confusion.
I like to kid the US side that's it's just an off-shore enclave
stranded out in the middle of the ocean somewhere. But there is a
truth to this just as there is a truth to the equally insular
thinking of the British. There was a wonderful headline years ago
during a ferry strike, 'The Continent Isolated from England!' -:).
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