Colors Preview
Colors Preview
- Subject: Colors Preview
- From: "jacques" <email@hidden>
- Date: Wed, 6 Aug 2003 10:07:06 -0300
TRUE COLOR SYSTEM
THE REAL COLOR
More than a simple color guide, the True Color System is intended to be a
reference for the whole graphic chain, since creation to printing,
minimizing the encountered color management problems in all steps of the
process.
The True Color System represents a milestone in the international printing
industry for its pioneering and extensive utility, being of large interest
for clients, graphic producers, designers, advertising companies, films,
students, marketing, publicity and products' development departments of
large companies, printmakers and photographers.
THE SYSTEM
THE PRINTING MARKET IS CONTEMPLATED WITH AN INTERNATIONAL COLOR REFERENCE
GUIDE
The True Color System is an ambitious and pioneer project, which came to
fulfill an existing gap in this field. The idea is to provide the correct
and easily reachable path to the color patterns required by clients.
Sponsored by the main companies of the printing market, the Guide provides
this field with a useful and extremely necessary tool, as it is intended to
identify and present the correct behavior of the colors on several materials
and printing processes. It presents more than 500 thousand colors, pastel
tones and images printed in the CMYK four-color process and special colors
in its complete version.
"Today, within this market, it is very difficult to reach a final product
with the exact colors specified by the clients on their initial orders, or
when the first proof is presented; even if we take into account the whole
amount of investments in technology and equipments, especially in the areas
of prepress and the printing itself", explains Victor Leon Ades, one of the
project's elaborators.
The True Color System b (The Real Color) will be presented in 6 volumes:
Flat Offset (3); Web Offset (1); Flexography (1) and Rotogravure (1),
accompanied by a CD containing the PDF version of all charts and images, for
the following up on the monitor. The charts will be printed simultaneously
with 3 or 4 colors CMYK, using Europe and SWOP scales following
international rules ISO 2846 for the INKs and ISO 12647 for the Offset
process. Printing on the following materials is planned: matt coated and
bright coated paper, Bond paper, cardboard, metallized paper, recycled
paper, special paper, newsprint, LWC and on BOPP and LDPE plastic films.
"The Guide is a non-existing tool in this market, and therefore
characterizes the very evolution of it. It brings the multiprocessing
concept and is available on a trilingual version: Portuguese, Spanish and
English. It is very practical as each of its volumes contemplates one sort
of printing and it is always giving examples using national papers and inks
or any similar material easily found within Brazilian market", explains
Jacques Rutman, the other Guide's creator.
"There are more than 20 types of contractual prints today, being used in the
market, with prices that vary from R$ 15.00 to U$ 80. With the presented
Guide, on a very organized way, a more precise forecasting of the behavior
of the colors, on a big variety of substrates and different printing
processes, from a technical criteria with a large application range, we are
not only proposing a foolproof job of best quality but also at a much
cheaper price for the maker and for the client", as Victor Ades exemplifies.
Ideal for publishers, advertising companies, graphic designers, graphic and
packaging producers, photographers, students, Marketing and Products
Developers, architects, decorators and for the general consumers of graphic
services, the launching of the Guide in the Brazilian Market, also
contemplates a large publicizing scheme among Colleges and Technical
Courses.
PRODUCTS
I - COLOR GUIDES
- All printed charts following international rules ISO 2846 for inks and ISO
12647 for flat Offset process.
- Reticule variation every 5%.
- Launching after 18 months researches.
Processes
7 FLAT OFFSET
7 WEB OFFSET
7 FLEXOGRAPHY
7 ROTOGRAVURE
o FLAT OFFSET
Volume I (available)
' Scale: Europe
' Substrates: bright coated paper 150g/m2
' Four-color CMYK compositions printed Charts containing up to 55% of Black,
pastel tones, images and 16 special colors with their respective reticules.
' More than 110,000 color tones
' 272 front and back pages
' Luxurious finishing, binding and hard covering
' Ideal tool for the promotional and advertising markets' professionals who
need high colors fidelity
Volume II (being produced)
' Scale: Europe
' Substrates: cardboard 230g/m2
' 3 color CMYK compositions printed Charts containing up to 55% of Black,
pastel tones, images and 16 special colors with their respective screen
reticules.
' More than 28,000 color tones
' 82 front pages
' Luxurious finishing and hard covering
' Ideal tool for the packaging market
Volume III (being produced)
' Scale: Europe
' Substrates: Offset paper 90g/m2, matte coated paper 90g/m2, bright coated
paper 120g/m2, fine paper 90g/m2, metallized paper 87g/m2
' 3 color CMYK compositions printed Charts containing up to 55% of Black,
pastel tones, images and 16 special colors with their respective screen
reticules.
' More than 168,000 color tones.????
' Aprox. 464 front pages ???
' Luxurious finishing, binding and hard covering
' Ideal tool for the chart production, labeling, editorial, promotional and
advertising markets.
o WEB OFFSET (non-available)
' Scale: SWOP
' Substrates: LWC paper 60g/m2, Offset paper 75g/m2, periodical paper
52g/m2?
' 3 color CMYK compositions printed Charts containing up to 85% of Black,
pastel tones, images and 16 special colors with their respective screen
reticules.
' More than 80,000 color tones
' Aprox. 240 front and back pages
' Luxurious finishing, binding and hard covering
' Ideal tool for the advertising and editorial markets
o FLEXOGRAPHY (non-available)
' Scale: [blank]
' Substrates: Crystal BOPP films, metallized and opaque films, card paper
230g/m2 and LDPE films.
' 3 color CMYK compositions printed Charts containing up to 50% of Black,
pastel tones, images and 16 special colors with their respective reticules.
' More than 140,000 color tones
' Aprox. 380 front pages
' Luxurious finishing and hard covering
' Ideal tool for the hard and flexible packaging markets
o ROTOGRAVURE (non-available)
' Scale: [blank]
' Substrates: Crystal BOPP plastic, metallized and opaque films,
' 3 color CMYK compositions printed Charts containing up to 50% of Black,
pastel tones, images and 16 special colors with their respective reticules.
' More than 84,000 color tones
' Aprox. 230 front pages
' Luxurious finishing and hard covering
' Ideal tool for the flexible packaging and editorial markets
II - OTHER PRODUCTS
X CD
X PDF version of all charts used on all printed volumes
X CMYK Scale variations up to 100% of Black
X Reticule variations every 5%
X 8 charts of pastel tones until Yellow 28%
X 8 images
X 16 special colors and reticules
X Easy navigation
X Black and white background exchange
X User's Manual for the Colors Reference Guide
X More than 200,000 color tones
X True Color News magazine
X True Color System Means of Communication
X Articles on the subject of Color Management
X Project Making-off
X Companies advertisements
X Periodicity: semestral
----- Original Message -----
From: "gariba" <email@hidden>
To: <email@hidden>
Sent: Tuesday, August 05, 2003 4:33 PM
Subject: Re: Monitor calibration for multiple users
>
In my Mac, always the system screen effects turns on the monitor appear
>
to loose the gamma settings in the monitor profile, it is necessary to
>
click in the profile name in the color tab in display pane...
>
On Tuesday, August 5, 2003, at 03:29 PM, Steve Upton wrote:
>
---
Outgoing mail is certified Virus Free.
Checked by AVG anti-virus system (
http://www.grisoft.com).
Version: 6.0.507 / Virus Database: 304 - Release Date: 04/08/2003
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