Optimized vs. Standardized
Optimized vs. Standardized
- Subject: Optimized vs. Standardized
- From: Kevin Muldoon <email@hidden>
- Date: Fri, 2 Apr 2004 11:32:31 -0500
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There are those who are looking for 'prediction' and those who expect
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a press to be a 'matching' device.
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But if I am in the position of Vanita and I send jobs left and right,
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then I can only be in the position of 'please match my supplied
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proof'.
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It seems both approaches are valid.
An optimized press verses a standardized press. Either the print shop
wants to conform to SNAP or SWOP standards or they don't. If you print
Magazine, Newsprint and Trade advertisments, you can bet your bottom
dollar these presses are standardized. In the case of an optimized
press, it is best in most cases to let the printer supply the contract
proof. As Roger mentioned, this is a valid workflow decision.
However, the questions Vanita raises do not relate to optimized vs.
standardized presses. Here, we are talking contract proofs for presses,
and contract proofs simply do not have the option of being optimized.
An optimized contract proof simply becomes a very expensive color
printer and a very misleading one at that, as I mentioned before.
A standardized contract proof (be that standardized to SNAP or SWOP or
the be behavior to an optimized press) is the only print that can
prevent you from doing color correction on a $4,000 an hour press. To a
certain extent, 'please match my proof...' will always be true because
presses vary a lot, which is why it is important to have standards and
experienced pressmen AND a decent contract proof which only shows
colors that the press is capable of reproducing.
Kevin Muldoon
TrueBlueDot
91B Brevard Road
Asheville, North Carolina
28806
cell: 828.776.1984
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