Re: Aperture
Re: Aperture
- Subject: Re: Aperture
- From: email@hidden
- Date: Thu, 27 Apr 2006 14:25:43 -0700
- Thread-topic: Aperture
> The engineers were doing a pretty good job IMHO; there's some seriously cool
> features in Aperture. The folks who should be fired are the beta testers and
> the Q&E folks who let SOOOO many bugs find their way into every release.
Or the executives who thought their futile efforts to conquer an already
crowded market they had no place being in would accomplish anything more
than diluting the Apple brand further than they already have. Every single
successful "Pro" creative app that Apple has to its name was developed
elsewhere and climbed to the top of the market over a course of years on its
own merits before Apple bought it. The reason they continue to be successful
products (although Logic Audio is quickly falling out of favor in the music
industry given the comparative lack of support Apple has been providing
formerly loyal Emagic customers) is because they had already gained
acceptance and "street cred" amongst the professional community they were
designed to serve by means other than lickable identity packages and paid
celebrity endorsements.
Adobe's far from a perfect company, and Photoshop has no shortage of
shortcomings, but ultimately no professional photographer thinks of Apple
when they think of image processing software, even if they use Macs
exclusively. What Apple did was tantamount to developing and pimping a
medical practice management suite and expecting doctors and hospitals around
the world to buy into it just because they like their iPods. Even if it's a
wonderful application (which it wasn't), you're:
A) dealing with an established luddite user base who not only fears change,
but doesn't want to needlessly retrain themselves or their staff when their
existing system works fine
B) assuming people's technophobia is so great that they'll buy anything you
tell them will make their lives easier regardless of whether or not it
actually does.
The success of the iPod has caused some people to think themselves
invincible and they got shot down by their own avarice. Hopefully this means
they'll do what they should have done in the first place and take that nice
"stack" interface they patented god knows how long ago and call it iPhoto 7;
maybe even roll it into the Finder directly so we don't need to launch any
dedicated asset management applications at all. They could even get Seal and
Moby and that fat guy from Smashmouth back to do another infomercial with
ultra-hip John Rubenstein extolling its many virtues to the kids and pay
schools to broadcast it in their classrooms.
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| | >Re: Aperture (From: Andrew Rodney <email@hidden>) |