Re: Bill Atkinson Interview on Luminous Landscape
Re: Bill Atkinson Interview on Luminous Landscape
- Subject: Re: Bill Atkinson Interview on Luminous Landscape
- From: Ray Maxwell <email@hidden>
- Date: Sun, 05 Aug 2007 23:19:47 -0700
Marco Ugolini wrote:
Printing is a manufacturing process and can be done better and cheaper
when you are not practicing printing by high craft and art or trial and
error.
Ray Maxwell
You mean by building "repeatability" and "predictability" as opposed to
"pleasing colors" and "subjectivity"?
My understanding is that Ray is referring to a process based on a
repeatable, predictable and profiled press behavior, as opposed to using a
press as an editing tool (attempting to change the printed results by
altering ink densities, plate pressure, and other variables).
Is that what you mean, Ray?
Marco
Yes, Marco, that is the main idea. Let me state it with more detail.
It is not a question of producing "pleasing color', but rather, being
able to produce consistent color. Whether or not it is "accurate color"
or "pleasing color" should be up to the person producing the files. It
should not be up to the press room.
I mean that a well trained graphic artist or photographer can control
the color that they wish on the final printed piece by knowing how to
specify and tolerance the files that they send to the printer. The
maker of the files will know what the printer can do by receiving the
ICC profile of the press, ink, and paper that was chosen. The printer
is expected to print to a standard specified by the ICC profile of their
press when it is set to its optimized condition to print the maximum
gamut that can be reproduced consistently. It should be up to the
graphic artist or photographer to decide what colors they wish to
reproduce that are within the gamut of the press. The pre-press group
should produce consistent plates. The press room should run the press
by the numbers and produce a consistent and predictable product. This
also requires process control for the inks and paper as well.
If you would like to see how the "Within the Stone" was produced please
download this pdf:
http://homepage.mac.com/WebObjects/FileSharing.woa/wa/Making_Within_the_Stone.pdf.pdf-zip.zip?a=downloadFile&user=billatkinson&path=/Public/Presentations/Making Within the Stone.pdf
If you want more details, you will have to purchase the LLJV #16 from
the Luminous-Landscape web site.
Bill worked with Vanfu of Japan to produce this book. He went to three
North American printers before going to Japan. None of these printers
wanted to adopt Bill's methods. Vanfu believes that after working with
Bill they are printing to a much higher standard at less cost.
Ray Maxwell
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