CM Rant
CM Rant
- Subject: CM Rant
- From: Marco Ugolini <email@hidden>
- Date: Sun, 1 Jun 2008 18:42:45 -0400 (EDT)
John W Lund wrote
> Warning: potential rant ahead --
> It's amazing to me that even individual photographers will pop for color
> management hardware, training, and RIPs for their printers, etc., while
> design & agency shops don't - despite being much larger businesses, with
> potentially a lot more at stake as they are preparing files for offset
> printing.
> -- end rant ;-)
My take on this, having worked with design companies now for a long time, is as follows:
A great number of design firms are corporations, or part of larger corporations, or act like corporations. The bottom line is their main concern, if not the only one. They operate as profit-making machines in an environment geared towards slaking shareholder's never-ending thirst for higher profits.
It's highly paradoxical, yet inevitable, that even large design companies, with yearly operating budgets in the several millions of dollars, will balk at spending what is a puny amount in the larger picture ($30K to 60K) on something like color-managed equipment and software (which would include very valuable and accurate in-house proofing), while those amounts, and higher, get routinely awarded as quarterly bonuses to scores of their higher-level management cadres.
All of this in spite of undeniable evidence to the fact that CM workflows will reduce costs, increase productivity and promote the company's competitive edge in the market. All of those arguments fall on the deaf ears of people whose only concern is the "high cost" of something that they are constitutionally unable to comprehend. Yet, these technologically obtuse people are the ones in charge of the purse, and convincing them is like convincing the church in the middle ages that it is the earth that revolves around the sun, and not vice versa.
Marco Ugolini
_______________________________________________
Do not post admin requests to the list. They will be ignored.
Colorsync-users mailing list (email@hidden)
Help/Unsubscribe/Update your Subscription:
This email sent to email@hidden