Re: Images for print
Re: Images for print
Given that the vast majority of commissioned photography is destined
to be mass produced in CMYK, surely the point of any "repurposing" or
"processing" of a file is to maintain the integrity of the message
contained in that image in the target destination? If an image that
was commissioned for print, i.e. someone paid someone to provide that
image for a magazine spread and either at the point of capture or as a
result of post processing, the file cannot satisfactorily be
reproduced in CMYK, hasn't that someone been sold a pup?
I've worked with unreproducible transparencies for years, and have
been accused many times as being "negative" for pointing out to
clients who have paid a fortune for these wonderful transparencies,
"you just can't have them colours"... Like many on this list I have
learnt so much over the last relatively few years. Now I have so many
more explanations and scientific explanations as to why they can't
have them colours... I just really wouldn't want to carry on in the
same vein in the digital world.
It seems to me that there is no excuse in this day and age for
photographers, who after all are at the very start of our digital food-
chain, to be paid to produce an image for print that cannot be
satisfactorily and successfully reproduced, all the tools are there
for them to ensure it can.
All the talk of wide gamut containers, pushing and tweaking images et
al, concerns me as someone who has to deal with the commercial aspect
of managing expectations. I my view, commissioned photography is a
commercial product, a means to an end. If the image looks great in RGB
on a wide gamut display but looks crap in print, what's the point?
And I do believe from my experience, publishers are getting wise to
the fact that repurposing, retouching or tailoring these problem
images costs them money, either directly at their reprohouse or in
time internally, depending on their workflow. The more cost conscious
will go where the product costs them less in the end.
_______________________________________________
Do not post admin requests to the list. They will be ignored.
Colorsync-users mailing list (email@hidden)
Help/Unsubscribe/Update your Subscription:
This email sent to email@hidden