Re: Colorsync-users Digest, Vol 5, Issue 308
Re: Colorsync-users Digest, Vol 5, Issue 308
- Subject: Re: Colorsync-users Digest, Vol 5, Issue 308
- From: "email@hidden" <email@hidden>
- Date: Mon, 15 Sep 2008 10:13:58 -0300
Those guys at Red, they have something they call DSLR killer, and
people begging to buy stock in the forums....
Quite interesting, will read more, thanks, Brian...
Atenciosamente,
Jorge “gariba” Batista.
GRB Tratamento de Imagem
Rua Gen Bento Martins, , nº 24 conj 702
Porto Alegre, RS, Brasil. CEP 90000-080
(51) 3061 1029.
On Sep 14, 2008, at 11:56 AM, Brian Lawler wrote:
Hi everyone,
The movie industry is also in deep discussion about color, imaging
and how they will be continuing the transition from film to all-
digital work flows.
One of the most progressive of the movers in the movie world is the
Red Camera company.
In conjunction with Apple and others, Red has developed a Camera Raw
work flow and a set of matching technologies for making very-high-
resolution digital video for film.
And, by using a Camera Raw work flow, the company empowers
filmmakers to work at proxy resolutions, to apply post-camera color
correction, and to apply creativity to the interpretation of what
the sensor "saw" during filming.
This breaks with all traditional filmmaking work flows, and opens
the movie industry to having the same discussions we are having with
still digital photography.
The folks who have developed the Red One camera, and its siblings
Epic and Scarlet (go to red.com) threw out all the conventional
ideas of how cameras should see images, and started from scratch.
Their products are truly disruptive technologies, and they will
change the process of movie making forever.
They are right here, right now, having the same discussions about
color, characterizing the sensor, and translating the resulting
imagery into "accurate" or other interpretations of the scene.
For the movie industry, though, there is the dimension of time,
which in today's terms translates into massive storage challenges.
I have been watching and waiting for Red to deliver their Scarlett
camera for commercial and documentary video. It will be
extraordinary, and it will work in Camera Raw.
And, when Epic is released in a year or two, there will be a
groundswell in the movie business. Many more production movies will
move to all-digital video, as the barriers to very-high-resolution
digital filmmaking will have come down.
Brian P. Lawler
San Luis Obispo, California
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