RE: ColorBug?
RE: ColorBug?
- Subject: RE: ColorBug?
- From: Roger <email@hidden>
- Date: Mon, 22 Jun 2009 16:48:36 -0400
I suspect their "creative" copywriter meant to write "creativity" and
somehow, at the last moment, realized the correct term was "chromaticity"
but he/she hadn't completely recovered from this Freudian slip and ended up
putting "chromativity"... Copywriting is so demanding. I can't tell you a
time I put the price of 10+ unit price at a higher price than for 1 single
unit, everyone reviewed the ad but nobody noticed, and the ad went the door
that way ;-)
Roger
> There appears to be a bug (of sorts) in colorBug's description.
>
> Following excerpted from Ocean Optic's Web page
> (http://www.oceanoptics.com/Products/colorbug.asp)
>
> "Measurement modes: illuminance (lux) & Chromativity (CIE, x, y,
> CCT)".
>
> I would be wary of any color product whose makers mispell
> "Chromaticity".
>
> On the other hand, its well named!
>
> :)
>
> Harold Boll
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