Re: Printing with No Color Management, Apple and X-Rite
Re: Printing with No Color Management, Apple and X-Rite
- Subject: Re: Printing with No Color Management, Apple and X-Rite
- From: edmund ronald <email@hidden>
- Date: Fri, 15 Apr 2011 05:55:30 +0200
I don't think Xrite is worse than anyone else. Yes they've used us as
lab rates, but we got fed.
My feeling is we can write off the ICC as far as prosumer printing is
concerned. They created consensus and established a technical
framework which worked, but they have decisively failed on creating a
unified workflow for the consumer and prosumer. I believe that the key
here is that apart from the printer guys at Epson and maybe Canon
nobody really makes any money out of prosumer printing. Apple, Adobe
and Microsoft are now all about what you see on the screen, and Kodak
has become a name writ in yellow smoke far up in the blue sky.
Edmund
>
> Everyone here is very close to X-Rite (arguably too close to X-Rite). We all Know that since X-Rite took over Gretag Macbeth they lost talent and experienced a serious innovation hiatus until very recently. Lets not discount that fact that this "consolidation" opened the door for the various parties (Apple/Adobe) to abandon color management to some extent. Could it be that the current head of ICC (the most vital link to industry and color) has been hamstrung by management of a short-sighted company?
>
> Aside from the issues with X-Rite, I feel like the ICC itself fell asleep to some extent and we are all feeling the fallout. Color management and process control are more vital than ever, and as Chris pointed out this is NOT a money problem, it is a vision problem. From what I understand the ICC consortium is funded by the same companies that we are speaking of. These companies need to look at color as a strategically important technology, not some sidebar issue. Happy productive customers drive revenue growth, and color-correct media drives all commerce. Color ultimately impacts everyone in the chain from content creator to the ultimate consumer. The fact that the core ICC technology has been quite stable and that the required technical elements are well known it is incredibly frustrating to watch things degrade.
>
> I wonder how we can get the ICC to become more relevant during this challenging period? There are so many people that want to help, and we all know that all of this technology works if we can only establish a few ground rules in terms of UI across the tools that touch color. This includes video, 3D , design, and all forms of imaging because at this stage all media is digital and needs to interoperate on a global scale. The future of visual communication is larger than Adobe, Apple, Epson or HP and all parties need to pull together. Yes a properly managed color workflow will level the playing field to some extent, but when we enjoy the benefits of the world wide web it is because wherever you go the rules of the road are clearly defined. I believe that color needs to mature to this same model to establish universal color communication as a user right, not some loose framework open to corporate bastardization. The mentality of "we support ICC but in our own very special way" needs to come to an end.
>
> As a consultants I think we all would love the opportunity to help people take technology further. Instead we find ourselves in so called "twilight zone" where customers are paying us as extended R&D labs for some of the world's largest corporations. This is simply not right.
>
> For what its worth.....
>
> Scott
>
>
>
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