Re: If it looks white on your uncalibrated display, yes it is lying.
Re: If it looks white on your uncalibrated display, yes it is lying.
- Subject: Re: If it looks white on your uncalibrated display, yes it is lying.
- From: Anthony Sanna <email@hidden>
- Date: Sat, 07 Jun 2014 01:59:08 +0000
- Thread-topic: If it looks white on your uncalibrated display, yes it is lying.
So the world viewing on un-calibrated screens are wrong and you are right.
15-years ago, My work was in a hell of a mess. You see, up until that time all of my production ended up on a CMYK offset or rotogravure press - ink on paper - it was a singular workflow. I shot my transparencies, created my layouts, and turned it all over to an engraver who scanned the TX, shot the layout, put it all together on the films that burned the plates which picked up the ink and transferred it to paper or board for the finished product. Easy. I didn’t have to be an ammeter expert because the real experts did the work, at that time, in a rather cumbersome, closed-loop, color-managed way.
Then the web arrived and sites needed images that glowed in phosphorescent colors, and commercial Lambda and inkjets became available to print enormous display prints with ever-expanding sets of chromatic dyes, and suddenly, everything I had done before became obsolete. I couldn’t take that 1-inch strawberry on the front of my package and put it on the web. Wrong size, wrong colorspace; the “numbers” were meaningless. The same was true when I needed a 4-foot berry for a convention display. That’s when my whole way of working changed. The key to it all was learning about and establishing a color-managed workflow with custom ICC profiles for press and screen (mine and the mom & pops) and scanners and large format printers. Colorsync was the key for making my label strawberry match my convention strawberry match my web strawberry.
I think you have to look at the greater scope of what ColorSync has accomplished. It’s not “if it looks good on my MacBook it’ll be OK on Ma & Pa’s Dell because there are no standards”. There are standards, set by color scientists & engineers, who have come up with a method for translating color information from one paradigm to another reasonably well in a world of variable illuminants, viewers, and media.
Tony
-
Anthony Sanna
(608) 206-3134
email@hidden<mailto:email@hidden>
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| References: | |
| | >If it looks white on your uncalibrated display, yes it is lying. (From: John Robert Robinson <email@hidden>) |
| | >Re: If it looks white on your uncalibrated display, yes it is lying. (From: Andrew Rodney <email@hidden>) |
| | >Re: If it looks white on your uncalibrated display, yes it is lying. (From: John R <email@hidden>) |
| | >Re: If it looks white on your uncalibrated display, yes it is lying. (From: Andrew Rodney <email@hidden>) |
| | >Re: If it looks white on your uncalibrated display, yes it is lying. (From: John R <email@hidden>) |
| | >Re: If it looks white on your uncalibrated display, yes it is lying. (From: Andrew Rodney <email@hidden>) |
| | >Re: If it looks white on your uncalibrated display, yes it is lying. (From: John R <email@hidden>) |
| | >Re: If it looks white on your uncalibrated display, yes it is lying. (From: John Robert Robinson <email@hidden>) |
| | >Re: If it looks white on your uncalibrated display, yes it is lying. (From: Andrew Rodney <email@hidden>) |
| | >Re: If it looks white on your uncalibrated display, yes it is lying. (From: John Robinson <email@hidden>) |
| | >Re: If it looks white on your uncalibrated display, yes it is lying. (From: Andrew Rodney <email@hidden>) |