Re: Silly question department, Display Media White Point
Re: Silly question department, Display Media White Point
- Subject: Re: Silly question department, Display Media White Point
- From: G Mike Adams <email@hidden>
- Date: Thu, 26 Feb 2015 15:03:48 -0600
On Feb 26, 2015, at 2:44 PM, Roger Breton wrote:
> Mike,
>
> If I am in the shoes of a large format printer and if a client sends in a file that's tagged as "SWOP", then I can be 100% sure, without the shadow of a doubt, that this client is clueless about color. Whatever output the client gets from that point on is academic. The client is presented with the bill along with its output and that's the end of the story. Next!
>
> It's not a matter of "honoring" embedded profiles, it's a matter of technical ignorance.
>
> How can you reproduce anything that you have no clue about?
Well, you know I think that's kind of the point.
You're right. Most people don't much understand color at all. And a good many people sending print jobs to printers don't either. What's more I can tell you that to many of them, this stuff is terribly intimidating.
But that's really okay, because lots of stuff that gets printed -- by large format printers or by anyone else -- is hardly fine art, or is hardly going to be held up to any sort of discriminating standard. It's colorful, and to a lot of people, that's good enough.
And as for all those people, I just don't spend any time worrying about them, because they're not my clients. And for all these people, as far as I'm concerned, SWOPv2 is and ever will be a perfectly fine CMYK color space, if they feel they have to convert something to CMYK.
As far as beyond them goes, to people who care about color, then I'd say the very first thing they need is knowledge. They need to understand color and color spaces and a color workflow. And once they do, then they can set their color spaces in their design apps however they like, and then defaults no longer make a difference.
The only area where I'd disagree with you here is if I'm a printer, and a client brings me a file, I'm going to take it a a matter of personal pride to reproduce whatever he's brought me to the best of my ability -- given, of course, the constraints of the budget.
So if he brings me a file tagged as SWOP, then SWOP is what he's going to get. He may not understand it, but at least I did my job, and faithfully reproduced the file he brought me.
Mike
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