RE: SWOPv2 is dead
RE: SWOPv2 is dead
- Subject: RE: SWOPv2 is dead
- From: Roger Breton <email@hidden>
- Date: Sun, 01 Mar 2015 10:24:54 -0500
Mike,
> I've called on plenty of these guys in my lifetime. All of them have said their color is plenty good enough for their clients.
I'm probably utterly biased because I live in a very demanding color environment which is probably far from the norm in the industry, sadly. Mike, you are right about the "taboo" nature of color, even with the students I teach to, part time, it's a riot. Ideas about color are acquired at one point or another, in the course of someone's professional experience, and they tend to remained fixed for that person's lifetime.
Color is almost becoming an "accident". "Oh my!, look out how the sky has turned red!" or "Look how pink, overall, this beautiful image on my monitor has turned out?". People are clueless when it comes to color. There is inherently more control on the web because of the immediate feedback provided by RGB. But not so with print.
So much so that there is a trend, in our industry, because of the loss of color expertise everywhere, toward mediocrity, yes, mediocrity, the M word. In this context, does it matter what people are separating to? I think it's worth the effort. If anything, that would make one hell of an industrywide change, with zillions of free publicity write ups of all kinds in trade magazines, speciality publications, blogs, Facebook, Tweeter, schools, you name it. There would be all kinds of people who are against it who'd come out clobbering Adobe for doing the worst service to the world ever -- it'd be called "The Apocalypse of print". And there would be all kinds of people who would congratulate Adobe for such a bold move, arguing that it was about time they finally buried SWOPv2 as the default. It would send shock waves around the world. I'm exaggerating? If this well done, by Adobe's Public Relations firm, with the help of IDEAlliance, with the backing of so many industry player like X-Rite, Kodak, Fuji and more, this would create a tremendous market opportunity to breathe new life in a dying product, print.
Maybe Adobe hasn't caught up all it should with the print market all this time? This is meant as CONSTRUCTIVE criticism, people. Please! Have I said ADOBE IS SCREWING THE PRINT INDUSTRY BIG TIME? No, I haven't.
Have a nice color day, folks.
/ Roger
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