Re: Silly question department, Display Media White Point
Re: Silly question department, Display Media White Point
- Subject: Re: Silly question department, Display Media White Point
- From: Martin Orpen <email@hidden>
- Date: Sun, 01 Mar 2015 22:07:22 +0000
> On 25 Feb 2015, at 21:57, G Mike Adams <email@hidden> wrote:
>
> "Convert to SWOP"?
>
> That I'm just going to have to take your word for, because all I can say is that I work exclusively with large and grand format printers, have for some 9 years now, and have never walked into a client's shop that was doing that.
What?
I’m working on a project right now where that is exactly what has happened.
Large brochure, 36x 16” x 24” spreads on an uncoated yellow stock. Each spread has one large or two single page images from international fashion campaigns — so the expectations are high. International client, UK design team and US printer.
US printer instruction: “convert the images to US Web Coated SWOP v2”
UK design team: “why are we converting an uncoated print job to a coated profile?”
US printer: “We sort out everything at this end with curves. We’ll send ‘G7 proofs’ for you to sign off”
UK designers convert and send and then wait for the proofs. Proofs arrived last Thursday.
WTF is a “G7 Proof”? Certainly isn’t anything that we’d recognise as a contract proof in Europe.
The media was stuff that I wouldn’t even put through a photocopier — fluorescing with optical brighteners. There was no paper white simulation and no information strip to tell us what profiles had been used, what device, ink set, calibration dates etc.
There was a media wedge — but no measurements or pass stickers.
And, massive technical issues with the proofing aside, the job looked absolutely diabolical — shadows blocked, colours mangled, no compensation for the yellow stock.
I’m sure that anybody else here who is in the business of delivering repro to printers sees this all to often. The specs we receive from US printers and publications range from terrible to non-existent.
The thought of the US print industry setting standards for the rest of us is a joke.
--
Martin Orpen
Idea Digital Imaging Ltd
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