Re: Emagic purchase
Re: Emagic purchase
- Subject: Re: Emagic purchase
- From: email@hidden
- Date: Mon, 1 Jul 2002 18:52:32 -0500 (CDT)
I had actually planned on asking about if there was any unofficial line
Apple would not step over, as they're already making a soft synth (okay so
I haven't tried it), effects, an AudioUnit hosting app (which looks
like a primordial version of Spark) and have a sequencer API. I didn't
think it would do much good to ask, though, and I also didn't think Apple
was going to buy a company like Emagic. I thought maybe they'd buy Bias,
or just Peak, because it would give them a nice basis for both a consumer
recording app and a professional editing app. It also wouldn't step on
many toes - mainly just felttip software, whereas in buying Emagic they're
going to anger many audio software and hardware makers (Avid's twice
burned now). Even audio software manufacturers making different types of
products should become nervous as Apple is showing that they're willing to
pursue and overtake any product in the multimedia field. My guess is
they'll be offering pro synthesis software sometime in the future, given
the already-released audiounits and their hiring of James McCartney.
They'll also probably be building up a large arsenal of free AudioUnits,
taking away a lot of the consumer (and possibly pro) level plug-in market
on the Mac platform. In one act Apple has managed to make audio
development for OS X seem like a much less friendly market to companies
outside of Apple.
I've spent almost literally every spare moment in the last year and
a half working on Cocoa audio applications. Just this past weekend I got
multi-track multi-device multi-file (per device) playback and
visualization working. I'm probably one of the ones getting burned the
worst on this, having just formed an LLC around my software and planning
to quit my day job within the year to work full time on it. I will
continue following my current software and business plans for now, due to
the time invested but I will now be considering switching to Linux and
possibly Windows in the future. The CoreAudio APIs and OS X are great but
no matter how much I modify my software - whether moving to a synthesis
application, advanced audio modelling, professional plug-ins, or something
completely original - I'll always be waiting to hear another announcement
about new Apple audio software, waiting for whatever direction I pursue to
be killed by a new Apple product. I'm wondering what other audio software
and hardware makers' reactions are going to be, especially
Avid/Digidesign's. I can't imagine this makes any of them feel good for
their future on the Mac and I wonder whether this will lead some to kill
development for OS X.
This isn't necessarily an approved topic for the list but on the other
hand you have to give me some credit for being fairly inoffensive
considering how much this will screw me over and how it portends an Apple
controlled audio software and hardware market for the Mac. I apologize for
mailing this (it's reactionary, assuming and speculative) but I simply
must to let off steam in a place where Apple employees frequent. I'd
appreciate it if someone could give me some evidence contradictory to my
fears.
Thanks,
Ben
On Mon, 1 Jul 2002 email@hidden wrote:
>
Anyone care to speculate on this?
>
>
http://www.emagic.de/english/news/index.html
>
>
Thanks,
>
>
Robert.
>
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